Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with: #give facebook #sell ads #ad sales #national geographic

Other Publishing stories related to: 'Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales'

Andy Healy promoted to publishing director at Immediate Media

Immediate Media has promoted Andy Healy to the position of publishing director, it was announced today (12 March). Continue reading at Media Week

[ Media Week | 2012-03-12 00:00:00 UTC ]
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Lower ebook prices ahead as government threatens Apple, publishers?

The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #justice department

Bookshops bypassed by academic publishers

Tensions between academic booksellers and publishers are likely to heighten following the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishers #academic booksellers

Publishers warned on ebook prices

Five US publishers are being threatened with legal action over the way they set prices for electronic books according to reports. Continue reading at BBC World

[ BBC World | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers warned #ebook prices #legal action #set prices #electronic books

U.S. Warns Apple, Publishers

The Justice Department has warned Apple Inc. and five of the biggest U.S. publishers that it plans to sue them for allegedly colluding to raise the price of electronic books, according to people familiar with the matter. Continue reading at AllThingsD

[ AllThingsD | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #warned apple #allegedly colluding #electronic books #people familiar

U.S. reportedly warns Apple, ebook publishers about price-fixing

The U.S. Justice Department has warned Apple Inc. and five top book publishers that lawsuits over alleged ebook price fixing might be in the offing, according to a report in the Wall Street Journal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers #justice department #warned apple

McDermid backs value of publishers

Little, Brown author Val McDermid has backed the role of publishers, as children's laureate... Continue reading at The Bookseller

[ The Bookseller | 2012-03-07 00:00:00 UTC ]
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Book sales soar with WBD effect

Book sales soared £1.9m week on week last week, with the children's sector benefitting... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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The Amazon Paradox: Coming to Terms With Publishing's Colossus

Despite consumer uncertainty in buying online, and publisher uncertainty in partnering with Amazon, ebooks sales are dominating the market. Continue reading at The Atlantic

[ The Atlantic | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buying online

Print sales down 13% in Feb

Print book sales were down 13% (£15m) to £98m year-on-year in February, according to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales

Kate Lyall Grant new Severn House publisher

Kate Lyall Grant is to become the new publisher of Severn House, with overall responsibility for... Continue reading at The Bookseller

[ The Bookseller | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #severn house

Tumblr: Online’s New Frontier for Publishers

No one is coming back to check a publisher’s Web site,” said Rachel Fershleiser, who works in literary strategic outreach at Tumblr, calling to mind a dull Web site that offers a catalogue and not much else. Incentive to come back, Fershleiser said, is the key to building a presence online,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming back #rachel fershleiser #web site

Amazon Publishing to sell series of ebooks outside the Kindle Store

It remains to be seen if it's a full-on change of policy, but it looks like Amazon is at least shifting it stance when it comes to where some of the ebooks put out by its Amazon Publishing division are sold. As you may recall, Barnes & Noble and other booksellers recently pulled print... Continue reading at Engadget

[ Engadget | 2012-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #barnes noble #ebook versions #latest addition #ebook form

Association Publishing Priorities, Challenges and Hot-Button Issues for 2012

The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot-button issues #information overload

Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #finding ways #publishing executive

Fast Stats : Publishing Industry Statistics You Can use

AD TRENDS ON SOLID GROUND In the fourth quarter of 2011, most ad pages declined—but not in the Financial and Real Estate category. Ad pages for this sector were up 23% to 1,683 pages, from 1,372 pages the year before. The biggest... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #fast stats #fourth quarter

How the Sale of Comag Might Impact the Newsstand Supply Chain

Comag Marketing Group, the national magazine distributor jointly owned by Hearst and Condé Nast, has been sold to the Jim Pattison Group. The deal signals the exit of the two publishers from the magazine distribution business and is being positioned as an effort to heal a newsstand supply chain... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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With FUSION, Zinio Adds DIY Digital Publishing

Zinio is positioning itself to be more than just a digital newsstand service—the company is rolling out a new suite of publishing tools that are designed to easily include interactivity for almost any digital magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing tools #digital magazine