Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with: #give facebook #sell ads #ad sales #national geographic

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Blanchard Systems Enhances SendMyAd with Virtual Publisher

Blanchard Systems, developer of SendMyAd, debuts its editorial solution Virtual Publisher. Virtual Publisher is a book planning and production tool for print and digital editions, and is compatible with Adobe InDesign Plugins. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-10 00:00:00 UTC ]
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PPA Conference: Tim Brooks on the new found optimism for professional publishers

Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change. Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
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Why Publishers Don't Like Apps

By the time Apple released the iPad in April of 2010, just four months after Steve Jobs first announced his "magical and revolutionary" new machines in San Francisco, traditional publishers had been overtaken by a collective delusion. They be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-08 00:00:00 UTC ]
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Kindle Fire sales are still hot

Wow, what a swirl of good-news/bad-news last week for the media tablets aimed at the ereader market. As it turns out, the roller-coaster ride continues this week. comScore reported that the Kindle Fire from Amazon generated far more Internet activity in February than any other Android media... Continue reading at Betanews

[ Betanews | 2012-05-08 00:00:00 UTC ]
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E-tailer Fishpond targets publishers

Online retailer Fishpond.co.uk is looking to build relationships with publishers large and small... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Publishing's leaders set to explore multi-platform future at PPA Conference

Leaders from the world of magazine publishing are set to tackle the industry's multiplatform future on Wednesday (9 May) at Publishing+, the PPA's conference at the Hilton Metropole. Continue reading at Media Week

[ Media Week | 2012-05-04 00:00:00 UTC ]
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TCS Launches Digital Publishing Platform at MarkLogic 2012

Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
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Warner Bros. intros 'Inside the Script' eBook series, gives film buffs a deeper look

From time to time, we see movie studio Warner Bros. bring forth ways to give its oldies-but-goodies a longer life span. On this occasion, Warner's launching a novel eBook series titled "Inside the Script." The new release will give movie buffs a deeper look into a handful of the studio's films,... Continue reading at Engadget

[ Engadget | 2012-05-02 00:00:00 UTC ]
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BoSacks: No B.S. : The Real Secret to Publishing Success

By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive

[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
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Digital 8% of 2011 book sales value, says PA

Consumer ebook sales increased by 366% to £92m in 2011, with sales across all digital... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Publishers support IBW with exclusive editions

Publishers are creating exclusive products, including an original essay by Julian Barnes, ... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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E-book sales grew by 54% in 2011

Digital book sales have gone up 54% in the past year to £243m but total book sales have fallen by 2%. Continue reading at BBC World

[ BBC World | 2012-05-01 00:00:00 UTC ]
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US sales slump despite soaring Collins

The US print market has plunged 16% year on year in the first quarter of 2012, despite a record-... Continue reading at The Bookseller

[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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E-Book Publisher Drops DRM

Science fiction publisher Tor UK has announced it will stop using the technology that restricts copying from all of its ebooks, in a possible precedent for the industry. Continue reading at PC World

[ PC World | 2012-04-30 00:00:00 UTC ]
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Pearson Sales Rise But Sees Lower Half-Year Profit

LONDON (Dow Jones)--Pearson PLC (PSON.LN), the publisher of the Financial Times newspaper and Penguin books, Friday produced a healthy rise in first-quarter revenue, but warned profit will be down in the first half of 2012 due to seasonal effects an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-27 00:00:00 UTC ]
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First quarter sales up 11% at Pearson

Pearson increased sales by 11% to £1.16bn in the first three months of 2012, it announced... Continue reading at The Bookseller

[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Something Is Rotten In The State Of E-Book Publishing

The publishing industry has a problem. The old guard haven't innovated. And neither their business models nor their products embrace the digital books revolution. Take the ongoing and complicated spat between Apple and the Justice Department over the agency pricing model and alleged collusion... Continue reading at Fast Company

[ Fast Company | 2012-04-26 00:00:00 UTC ]
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