Publishers Tweak Their Approach to Facebook Live

Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a question with which publishers are grappling."For The Beast, it's about whether or not there's an interesting/unique moment for us to use it," Daily Beast President Mike Dyer said in an email. "At the end of the day, if there's a story that we can tell in a unique way and it's well-suited for Facebook Live we'd do it, but we don't prioritize it for its own sake."Mr. Dyer said The Daily Beast is now doing "far fewer" Facebook Live broadcasts than a few months ago, when the platform was starting to catch on with publishers. The company has already pulled the plug on one Facebook Live show, "The Appointment," which focused on men's style, though it still produces a show about cocktails called "Drink Cart" and occasionally airs a show called "Cheat Sheet" when a news event calls for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-28 00:00:00 UTC ]
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Facebook allows edits for typos and botched auto-corrects

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[ PC World | 2013-09-27 00:00:00 UTC ]
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Goodbye typos: Facebook adds 'edit post' feature for desktop, Android

Facebook users, rejoice: You can now edit posts after they've been published.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-27 00:00:00 UTC ]
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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Thompson made T&H publishing director

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[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Dropbox pushes to publish spy data request details

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[ PC World | 2013-09-24 00:00:00 UTC ]
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Ethiopians Complain Publishers are Out of Touch with Reality

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[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
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Self-Publishing and the Industry: Implications and Impact

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[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
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Profit drops 25% at Haynes amid publishing 'slowdown'

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[ The Bookseller | 2013-09-23 00:00:00 UTC ]
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Canadian Publishing, 2013: A Time of Opportunity

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[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
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Children's Publishing in Fall 2013: Focus on Canada 2013

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[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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Children’s Publishing in Fall 2013: Focus on Canada 2013

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[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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Living in the Moment

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[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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[ Editor & Publisher | 2013-09-19 00:00:00 UTC ]
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Small publishers concerned over Man Booker changes

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[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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E-Publishing Growth is Organic in the Developing World

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[ Publishing Perspectives | 2013-09-18 00:00:00 UTC ]
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Michael House Stepping Down as President, Publisher of Chicago Defender

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[ Editor & Publisher | 2013-09-18 00:00:00 UTC ]
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Johnson Publishing Gets Credit Infusion

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[ Folio Magazine | 2013-09-18 00:00:00 UTC ]
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[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-09-16 00:00:00 UTC ]
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[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
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