Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
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Reflecting on the sudden dismissal of one of magazine media's most uncompromising editors. The post Meeting David Granger appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-04 00:00:00 UTC ]
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Day one of the American Magazine Media Conference discussions recognize dramatic change in magazine media, but are optimistic about the future. The post AMMC Monday Recap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-02 00:00:00 UTC ]
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In case you missed it, here's a roundup of our top stories from the week in magazine media: After 19 Years as EIC, The post Folio: Week in Review – January 30, 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-30 00:00:00 UTC ]
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The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday
[ Digiday | 2016-01-27 00:00:00 UTC ]
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In case you missed it, here's a roundup of our top stories from the week in magazine media: MPA Names Linda Thomas Brooks New President and CEO An agency veteran, The post Folio: Week in Review – January 23, 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-23 00:00:00 UTC ]
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And other musings on the start of the new year in magazine media. The post El Chapo, El Editor: Rolling Stone’s Necessary Risk appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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Linda Thomas Brooks has been tapped to serve as the next president and CEO at MPA, The Association of Magazine Media, the leading magazine trade organization. She will succeed Mary Berner, who left in September to serve as chief executive of Cumulus Media.Ms. Brooks most recently was co-founder... Continue reading at Advertising Age
[ Advertising Age | 2016-01-15 00:00:00 UTC ]
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Former GM Mediaworks, Martin Agency director takes charge at the Association of Magazine Media, effective immediately. The post MPA Names Linda Thomas Brooks New President and CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-15 00:00:00 UTC ]
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The rise of digital media has introduced new job functions to the magazine world—and triggered the demise of others. The post Trending Now: New Roles in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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The biggest revenue upsides are coming from a variety of sources. Guess which one isn’t on the list. The post The Highest-Growth Revenue Streams for Magazine Media in 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-18 00:00:00 UTC ]
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What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday
[ Digiday | 2015-10-20 00:00:00 UTC ]
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The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Cumulus Media, the second-largest operator of U.S. radio stations behind IHeartMedia, replaced company co-founder Lew Dickey as CEO after an 84% drop in the stock price this year, naming longtime magazine publishing executive Mary Berner to replace him.Mr. Dickey will remain on the board as vice... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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A Hollywood movie maker, an audio book producer and publishers seeking Dutch and French translation rights are the silver lining in Ted Dawe's censorship nightmare. Continue reading at Stuff
[ Stuff | 2015-09-15 00:00:00 UTC ]
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Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
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[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
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Upstart publishers in Iran are using ebooks and digital-only distribution as a way to circumvent government censors in Iran and reach willing readers. The post Publishers in Iran Use Ebooks to Circumvent Censors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
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Publishers in the Middle East describe how they are trying to get around daily challenges, in particular falling book sales, resulting from instability. The post Publishers in the Middle East Hustle to Cope with Instability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-15 00:00:00 UTC ]
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Facebook traffic is the new elixir of news publishers, but don’t write off The Drudge Report, a reliable traffic firehose since 1996. The Web 1.0 news aggregator sends millions of pageviews to publishers including The New York Times, Bloomberg and The Washington Post. Drudge outranks social... Continue reading at Digiday
[ Digiday | 2015-04-07 00:00:00 UTC ]
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