Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into what will be most valuable for our audiences, and this is a chance to test some of that in advance of our official paywall, which we will put up in early March.” While the site will still offer some content for free, it will also create three tiers of paid content, priced at $5 per month (or $49 per year), $11 per month (or $99 per year) and $22 per month (or $199 per year). The paywall is a new initiative at the now-independent magazine, which was sold by Meredith Corp. to Thai-based businessman Chatchaval Jiaravanon for $150 million late in 2018. (Time Inc., which had published Fortune for decades, was itself acquired by Meredith earlier that year.) “We’ve always been part of larger-scaled media organizations,” Joseloff says. “This gave us a chance to think about what’s truly the best model to serve our customers and deliver the right value to them.” Fortune isn’t the only publisher to see paywalls as one way to continue moving away from an over-reliance on advertising and embrace the subscription business model. Just this month, Texas Monthly and The New Republic launched metered paywalls of their own. Achieving the necessary scale The industry has had a love-hate relationship... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 22/07/2011 - 14:05 Asterix the Gaul is the latest character to get Where's Wally?-style treatment, with the publication of Where's Asterix? (hb, £8.99) coming from Orion, the series' UK licensor, in September. The book has already been... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Digital editions, the oft-dubbed Wild West of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Ella Dolphin, the publisher of Bauer Media title Grazia, is to join Cosmopolitan as publishing director. Continue reading at Media Week
[ Media Week | 2011-07-20 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 19/07/2011 - 17:41 The Publishers Association is launching its second digital survey this year and could introduce a quarterly digital survey by 2012. The trade body said the survey came in response to the "significant growth" in digital sales,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 18/07/2011 - 09:25 Waterstone's managing director James Daunt has told staff "its approach to buying must change" and said he plans a "complete overhaul" of the chain's infrastructure. In an email to staff, Daunt said it was essential an... Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 15/07/2011 - 08:46 The industry is "haemorrhaging talent" as authors and illustrators are finding it increasingly difficult to make a living in the children's sector. Agent Caroline Sheldon said that she estimated that fewer than half of the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 15/07/2011 - 14:29 Ebury is hoping to have unearthed the talents of a new generation of war poets as it publishes a collection of verses, selected by a panel including poet laureate Carol Ann Duffy, to coincide with Armistice Day. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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E-commerce is a big opportunity for publishers. If you talk to the people at Net-A-Porter or the people at Gilt, they say theyre increasingly commerce companies moving into content and I think what youre going to find is content companies are going to move into commerce, Hearst Magazines... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
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By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews
[ Betanews | 2011-07-15 00:00:00 UTC ]
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Booksellers have the industry connections to publish their books just about anywhere, but for some bookstore owners, self-publishing is preferable to going the traditional route. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
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Written By: The Bookseller News Team Publication Date: Fri, 08/07/2011 - 14:19 Publishers are optimistic about the next six months, despite a number of big houses turning in their worst first half-year Nielsen BookScan TCM sales performances for years, with ebook growth already beginning to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 06/07/2011 - 07:32 La Martinière is the latest French publisher to sign up to sell ebooks through Apples iBookstore. About 150 La Martinière and Seuil titles are available so far, with another 300 expected to follow by the end of the summer,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Amazon.com has acquired The Book Depository International, a seven-year old online bookseller based in the UK, which also republishes titles that are no longer in print or poorly available. Continue reading at AllThingsD
[ AllThingsD | 2011-07-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 08:36 Pan Macmillan will be offering "enhanced rates" on the titles it publishes under its new digital-only imprint, with agents welcoming the initiative and urging publishers to pursue similar projects. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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With the global economy still struggling to get on a solid footing in 2010, the worlds largest publishers had a mixed performance in the year, although the majority of companies managed to post sales gains in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 13:12 Pulp frontman Jarvis Cocker is set to publish a book of his song lyrics with Faber. The book, entitled Mother, Brother, Lover: Selected Lyrics, was bought by Fabers editorial director of fiction, Lee Brackstone, and editor... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 13:09 Harvill Secker has acquired a non-fiction title about the work of British lawyer Clive Stafford Smith over 25 years to save those on death row in the US. Editor-at-large Rebecca Carter bought UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week
[ Media Week | 2011-06-30 00:00:00 UTC ]
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The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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