Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Publishers are confident that the draft Primary National Curriculum Programmes, released earlier... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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AA Publishing has frozen commissions for new overseas travel guides, and will work with more... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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#aa publishing
Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD
[ AllThingsD | 2012-06-11 00:00:00 UTC ]
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As the Association of American University Presses prepares to celebrate a milestone 75th birthday at its upcoming annual conference in Chicago, June 18–20, university press leaders are sure to have a long list of birthday wishes. Even the AAUP’s own conference description refuses to soft-pedal... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-11 00:00:00 UTC ]
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#long list
Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World
[ PC World | 2012-06-11 00:00:00 UTC ]
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Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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The folks at Gannett, the newspaper publisher best known as the people who bring you USA Today, also want to be known for online sports. Here’s another move in that direction: The company’s USA Today Sports Media Group has acquire ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-11 00:00:00 UTC ]
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Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York
[ Crains New York | 2012-06-10 00:00:00 UTC ]
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#good news
The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Berkshire Hathaway has made the latest of its string of investments in newspaper publishers. Continue reading at The New York Times
[ The New York Times | 2012-06-07 00:00:00 UTC ]
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Rider has acquired a book about a forgotten figure involved in Edmund Hillary's 1953 ascent... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York
[ Crains New York | 2012-06-06 00:00:00 UTC ]
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Atlantic Books publishing director Margaret Stead has bought an "heroic" memoir by... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Amazon Publishing and long-running book-maker Avalon now has more in common than rhyme schemes. The pair have struck up a deal to publish over 3,00 titles from the publisher's back-catalogue, broaching its romance, mystery and western genres. It'll be the first time that these books will be... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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The pros and cons of DRM have been a hot topic at this year's BookExpo America, with at least... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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The number of traditionally published print books rose 6% in 2011, to 347,178, according to preliminary figures released Tuesday morning by Bowker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-05 00:00:00 UTC ]
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B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost... Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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Cissy Houston, Whitney Houston's gospel-singer mom, has sold a book about her late daughter to HarperCollins Publishers, according to a person with knowledge of the deal. Ms. Houston, who is 78, met with publishers in New York in April to pitch them on the project, according to a report in The... Continue reading at Crains New York
[ Crains New York | 2012-06-03 00:00:00 UTC ]
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Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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