Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Scribe has acquired a guide to war in classical tragedy, a book of cocktails and snacks inspired by Shakespeare, and an epic novel set in Georgia. Scribe bought UK and Commonwealth rights for Bryan Doerries’ The Theatre of War direct from the Zoe Pagnamenta Agency. Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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Israeli-based quiz and list publishing platform uses content from organisations including such as the Daily Telegraph and AOLQuiz and list publishing platform PlayBuzz has announced it has raised $16m (£11m) in venture capital funding to drive international expansion.The second funding round,... Continue reading at The Guardian
[ The Guardian | 2015-03-18 00:00:00 UTC ]
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Twenty years in the writing and set to clock in at over 1 million words, 'Jersualem,' the second novel from from legendary comics writer Alan Moore, will be published in the U.S. and Canada by the Norton imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-18 00:00:00 UTC ]
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Bonnier Publishing is expanding in Australia with a new company based in Melbourne. Bonnier is carving out the adult programme from another one of its Australian companies, The Five Mile Press, to form Echo Publishing. Echo will release about 50 fiction and non-fiction adult titles per year,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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The Devault-Graves Agency is claiming that the J.D. Salinger Trust is thwarting the publisher's attempts to sell a collection of Salinger short stories abroad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
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Marcello Vena discusses the offer Mondadori has made for RCS Libri, which would merge two of Italy's strongest education and trade publishing groups. The post Mondadori and RCS Libri: An Italian Publishing Coup in the Making? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Self-published gay erotica writer M.P. Rey reveals his joy at moving from the dusty shelves of hidden rainbow-flag bookstores to better status on Amazon. The post Confessions of a Gay Erotica Writer in the Era of Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Sheila Barry of Canada's Groundwood Books, discusses the challenges of consistently publishing an engaging variety of books to children of all ages. The post Sheila Barry on Publishing Children’s Books That Matter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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n">Reuters) - Buyout firm Apollo Global Management LLC is in advanced talks to acquire most of the assets of Digital First Media, publisher of the Denver Post and San Jose Mercury News, for around $400 million, according to people familiar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
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Grammy Award-winning rock musician Jack White's indie publishing effort, Third Man Books, has signed a North American distribution with Consortium, and is looking ahead to releasing three titles in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-16 00:00:00 UTC ]
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Robots haven't completely replaced media salespeople, but they've forced the role to evolve. In the latest in our Confessions series, an anonymous publishing exec says that while it's hard to get print reps with digital skills, too many digital salespeople don't even bother to read the company's... Continue reading at Digiday
[ Digiday | 2015-03-16 00:00:00 UTC ]
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Livres Canada Books facilitates networking and connections to help the international publishing community to discover the latest from the vibrant Canadian publishing market. The post Livres Canada Books: Your Convenient Connection to Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-16 00:00:00 UTC ]
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Driven by gains in the children’s/young adult and K–12 instructional materials segments, publishers’ sales hit $15.72 billion in 2014, up 4.9% over the previous year, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Hodder imprint Coronet has acquired a new book from singer Olly Murs, titled On the Road. Coronet’s editorial Director Charlotte Hardman acquired world rights in a deal with Modest! Management. Coronet published Murs’ first book Happy Days, which told the story of his journey to stardom, in 2012. Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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Hachette UK’s parent company Lagardere has released its results for 2014, showing that profits at Lagardere Publishing, which includes Hachette UK as well as other publishing divisions across the world, were €197m, down by 12% or €26m year-on-year. Sales for 2014 came to €2,004m, down 4.5% from... Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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Myrmidon has acquired the true story of a young British girl and her family trapped in France during the Second World War after her father is incarcerated by the Nazis. Kate Nash, director at Myrmidon, acquired world rights to the memoir, titled Nell and the Girls, direct from the author,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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Hodder & Stoughton has acquired a book on leadership by Sir Alex Ferguson, described as a “refreshing, inspiring and straight-talking business book – packed full of leadership lessons that can be applied far beyond the football pitch”. Leading, which will be co-written with investor and... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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Little, Brown will publish a sequel to Gregory David Roberts' Shantaram this October, 10 years after the release of the original. The Mountain Shadow will get a global publication on 13th October, with Little, Brown publishing across the UK and Commonwealth, and Pan Macmillan releasing it in... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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Michael Joseph has acquired a debut novel byUS author Alexandra Oliva in a six-figure pre-empt ahead of the rest of the world. Editorial director Jessica Leeke bought UK and Commonwealth rights to the book, titled The Last One, from Caspian Dennis at Abner Stein on behalf of Lucy Carson at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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2014 acquisitions Profiles International and Crossknowledge helped John Wiley & Sons to a third quarter revenue rise of 5% on a constant currency basis (2% including the impact of foreign exchange), at $465m. However, the company said organic revenue – excluding the impact of the buys - was... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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