Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our community (check out the results here). We learned a lot about the current state of the publishing industry, and where it's making key investments as well as placing bets to grow. We also reached out to eight industry leaders who were willing to go on the record and dive deeper into the survey questions. One of the most compelling takeaways we found were the different growth catalysts each of the publishing companies are counting on. The question we asked to learn this was a simple one: What will drive revenue growth? Here’s what they said: Andy Clurman, CEO, Active Interest Media Memberships, marketing services, e-commerce and digital advertising. Bonnie Kintzer, CEO, Trusted Media Brands Our diverse revenue streams and continued efforts to experiment and explore new ways to monetize will be a big driver of growth in 2020. We certainly expect to see growth in the programmatic, direct and consumer sides of the business, but we are also quite bullish on affiliate and consumer products. Adam Sandow, CEO, SANDOW Material Bank is growing exponentially, in terms of user base, partners, and revenue. With regards to other areas of our business, we expect to drive revenue through new... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this
Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek
[ AdWeek | 2020-07-28 21:26:52 UTC ]
More news stories like this
With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this
The editor-in-chief of Lifehacker and a union representing staffers at the site each blasted parent company G/O Media on Friday over the abrupt firing of the site's travel writer—the latest in a long string of public disputes between management and staff at the one-year-old digital media... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 16:06:59 UTC ]
More news stories like this
Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
More news stories like this
Martin Sorrell's S4 Capital proposed a new share offering today in hopes of raising $126 million (or 100 million euros) to further its expansion through mergers and acquisitions. The disclosure was made as part of S4 Capital's latest trading update where the company, which houses digital media... Continue reading at AdWeek
[ AdWeek | 2020-07-15 20:58:21 UTC ]
More news stories like this
Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
More news stories like this
June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:33:03 UTC ]
More news stories like this
Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this
Pasco County is looking to further cement itself in the startup community, this time by opening a third business incubator space. The SMARTstart program, which is through the Pasco County EDC, announced it will open the incubator this fall. The space, called SMARTstart at the Grove, will... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-23 18:32:03 UTC ]
More news stories like this
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this
Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
More news stories like this
Twelve formerly incarcerated fellows will learn how to produce videos, podcasts, and other digital media in Second Chance Studio’s yearlong program. For someone who’s just gotten out of prison, it can often be nearly impossible to land a job, both because of the bias of hiring managers and... Continue reading at Fast Company
[ Fast Company | 2020-06-18 06:00:14 UTC ]
More news stories like this
The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-18 04:01:34 UTC ]
More news stories like this
In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading at Advertising Age
[ Advertising Age | 2020-06-11 15:19:00 UTC ]
More news stories like this
Cookies have been the workhorse of digital media for more than two decades. They form the foundation of the web, helping us stay logged in to sites, and they've ushered in the personalized shopping experience as well as tailored advertising. We get recommendations because the cookies that... Continue reading at AdWeek
[ AdWeek | 2020-06-08 11:00:32 UTC ]
More news stories like this
Cultural Cross Sections Elena Poniatowska In this column that originally appeared in La Jornada, Elena Poniatowska considers the role of editors and talks with Diego Rabasa, founder of publisher Sexto Piso. Already precarious, the pandemic lockdown has... Continue reading at World Literature Today
[ World Literature Today | 2020-06-03 21:05:48 UTC ]
More news stories like this
Pandemic Dispatches Elena Poniatowska In this column that originally appeared in La Jornada, Elena Poniatowska considers the role of editors and talks with Diego Rabasa, founder of publisher Sexto Piso. Already precarious, the pandemic lockdown has made... Continue reading at World Literature Today
[ World Literature Today | 2020-06-03 21:05:48 UTC ]
More news stories like this
Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age
[ Advertising Age | 2020-06-03 10:30:00 UTC ]
More news stories like this
Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this