2020 is underway. Budgets have been established. Strategies have been mapped. And now publishers are pushing forward on what most of them tell us will be a good year for an industry that’s had its share of ups and downs over the past decade. As the sector continues to diversify and transform at a rapid pace, we felt it was important to get a quantitative and qualitative sense of where things are heading, exactly where companies are investing and what their outlook is for the overall health of their businesses this year. We began this exploration with a survey of our readership, and culled a representative sample of 182 industry professionals from various company types, including mass and niche consumer, B2B and regional publishers. This sample also included companies both with and without print magazines. Following the survey, we then reached out directly to eight company leaders, who were willing to go on the record to add context to the same survey questions we asked our anonymous respondents. In general, the data and responses we received are promising, especially for an industry that has been in a state of dwindling returns since the 2008 recession . Less than 5% of our total respondents said they expect top line revenue to decline this year. Just over a quarter (26%) expect it to remain flat, meaning more than two-thirds of the publishing community are forecasting some degree of revenue growth this year. The biggest chunk (43%) expect that growth to fall in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-01-30 17:09:36 UTC ]
Between January and May this year, approximately 3,000 people working in the news industry were laid off or offered a buyout. That’s according to figures compiled by Challenger, Gray & Christmas Inc.—a Chicago-based firm that helps workers find new employment—and reported yesterday in a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-02 12:07:17 UTC ]
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[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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The publisher of the two top-selling magazines on American newsstands has initiated a process aimed at exploring alternatives outside of the traditional magazine-retail supply chain, which has become dominated by two major wholesalers following years of decline and consolidation. Bauer Media... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-11 20:01:50 UTC ]
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Women within the Christian writing and publishing community are coming forward with allegations and complaints of sexual misconduct. These accusations follow the #MeToo movement as well as the more recent #ChurchToo movement, in which several church leaders’ sexual indiscretions surfaced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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At its fundraising gala this autumn, the nonprofit organization behind the magazine 'Words Without Borders' will honor the University of Rochester's Chad Post for his longtime leadership in the American translation and publishing community. The post Chad Post Named 2018 Ottaway Honoree in... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-06 00:00:00 UTC ]
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We profile 47 members of the publishing community who have drawn lots of attention early in their careers and from whom much more is expected. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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As Turkey's nose-diving currency sets off alarm bells on world trading floors, Istanbul's Kalem Agency appeals to the publishing community for consideration from rights buyers: 'It's like being in a war.' The post Amid Turkey’s Spiraling Currency Crisis: An Appeal for Rights Acquisitions... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-14 00:00:00 UTC ]
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The upstart B2B publisher acquires five trade publications and a hosted-buyer conferences firm. The post Chris Ferrell’s Endeavor Business Media Begins Its Expansion appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-22 00:00:00 UTC ]
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The newly formed trade publisher says another round of acquisitions is imminent. The post Chris Ferrell’s Endeavor Business Media Recruits Another SouthComm Exec appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-17 00:00:00 UTC ]
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Chris Ferrell's newly formed Endeavor Business Media acquires Grand View's Process Flow Network, says more deals are on the horizon. The post Former SouthComm CEO Starts New Company, Acquires Three Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-23 00:00:00 UTC ]
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We profile 45 members of the publishing community who have drawn lots of attention early in their careers and from whom much more is expected. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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'Publishers Weekly' and Frankfurter Buchmesse have opened nominations for their third annual PW Star Watch program, which celebrates up-and-coming members of the U.S. publishing community and recognizes them on a global stage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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A new competition has been announced in Australia’s publishing community. And this time, the honorees aren’t authors but editors. By Dennis Abrams | @DennisAbrams2 ‘Rapport With the Author’ is a Criterion ustralia’s Institute of Professional Editors (IPEd) has announced that one of its branches,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-16 00:00:00 UTC ]
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Red Hook Editions describes itself as more of a "publishing community" than a publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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