PRH Children’s hires Alex Moyet as brand director

Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
News tagged with: #prh children #brand director

Other Publishing stories related to: 'PRH Children’s hires Alex Moyet as brand director'

Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue

Investing in Future Readers: German Children Get Their Own Newspaper

Since this spring, a German publisher has been tackling a monster of a new challenge. "He lives in newspapers in the printing plant," explains Eva Fauth, one of his creators. "He sleeps in newspapers, and he eats all the newspapers becaus ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german children #german publisher

Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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WHS Children's Christmas Book Club launches

Egmont, Simon & Schuster and Templar Publishing have all landed two titles on the W H Smith... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #templar publishing

Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Posen new vice-president and commercial director at Walker

Walker has appointed Julia Posen to the newly-created position of executive vice-president and... Continue reading at The Bookseller

[ The Bookseller | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive vice-president #commercial director #newly-created position

New children's novel from Rowling 'likely'

Author J K Rowling has said she will "very likely" write a children's story next,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-26 00:00:00 UTC ]
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The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Monster series to HarperCollins Childrens Books

HarperCollins Children's Books has acquired an illustrated young fiction series, Monster and... Continue reading at The Bookseller

[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children

E-books vs. print: Most parents prefer reading paper books to their children

A new survey found that more than 70 percent of parents still prefer print books to the iPad when it comes to reading to children. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
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Earle to lead Bloomsbury Children’s sales

Bloomsbury Publishing has appointed Phil Earle to the newly created role of children's sales... Continue reading at The Bookseller

[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury publishing

Orion Children's Books signs another Deadly title

Orion Children's Books has acquired a new title by wildlife expert and adventurer, Steve... Continue reading at The Bookseller

[ The Bookseller | 2012-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion children #wildlife expert

Random House Children's names new chief

Dr. Seuss, meet Harry Potter. Barbara Marcus, the former president of children's book publishing at Scholastic—the U.S. home of the Hogwarts wizard—has been named president and publisher of Random House Children's Books. The world's largest children's house publishes The Cat in the Hat and every... Continue reading at Crains New York

[ Crains New York | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advisory board #rapid change #reaching readers #hunger games #huge opportunity

New children's picture books by Jon Klassen, Patrick McDonnell and Jerry Pinkney are among the new titles.

'This Is Not My Hat' is from Jon Klassen, creator of the award-winning 'I Want My Hat Back.'Picture books might be for kids who can't read, but parents have been known to enjoy them as well. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #jon klassen #jerry pinkney

Children's literature is a fast-growing genre thanks to 'Potter' & Co.

The success of 'Harry Potter, 'Twilight' and other has created a halo effect for the entire genre. And kids aren't the only ones doing it.For years, the book industry has been mired in debates about the plight of independent booksellers, the rise of Amazon and the fate of print as it struggles... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #picture books #halo effect #book industry #independent booksellers