PRH Canada Combines Marketing and Publicity

Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
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Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue media #ipad magazines #publishing industry #digital magazines #conde nast


Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback


A Hybrid Market

With recent data suggesting that the book industry is now a hybrid market where ebooks and print books will live side-by-side, PW has begun a series of articles on how that reality will affect the entire publishing supply chain. To read the first article click here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market #book industry #print books


The Giller Prize at 20: Focus on Canada 2013

On September 16, the Scotiabank Giller Prize, in its 20th year, released the longlist for this year’s prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giller prize #20th year


Children's Publishing in Fall 2013: Focus on Canada 2013

Not unlike the adult side of the business, children's publishing in Canada looks to be headed for a pretty good 2013 overall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult side


Children’s Publishing in Fall 2013: Focus on Canada 2013

Not unlike the adult side of the business, children’s publishing in Canada looks to be headed for a pretty good 2013 overall, despite limited school and library budgets and reduced inventory and heavy return rates at Indigo Books and Music stores. Rick Wilks, director of Annick Press, points to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult side #library budgets #indigo books #annick press


Opportunity Knocks: Focus on Canada 2013

While the Canadian news headlines have painted a rather dark picture of the country’s publishing scene, those working in the market insist things are not as gloomy as the general media has portrayed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing scene


Reinventing Book Printing Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market


TD Bank Makes Children’s Literacy a Priority: Focus on Canada 2013

Each year in October, TD Bank Group adds glamour to the Canadian children’s literature scene, sponsoring the TD Canadian Children’s Literature Awards gala in Toronto and a parallel event in Montreal for literature in French, including the premiere prizes of C$30,000 for the most distinguished... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian children


Academic season sales boost book market

The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller

[ The Bookseller | 2013-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week


Amazon has '79% of ebook market in UK'

An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at The Bookseller

[ The Bookseller | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #digital consumption


Bookstore Marketing Promotions Spread Across Europe

The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses


Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade


Changes Coming Slowly to PRH

Ever since the Penguin–Random House merger was announced, Markus Dohle, CEO of the new company, has promised that the integration of the two publishers would be handled carefully and deliberately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming slowly #markus dohle


Check It Out with Michael Kelley: The Provincetown Public Press

Editors Note: When we first signed up the great Nancy Pearl to helm the “Check It Out” library column for Publishers Weekly, she agreed to do it for a year—and then she gave us two great years! Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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Coloring Book Star Takes Stab At U.S. Market

Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan gosling


Beijing 2013: Stronger Partnerships, Broader Markets

The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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MU's Maneater Newspaper Reduces to Weekly Print Publication

In an effort to beef up its digital presence, the University of Missouri's independent student newspaper, The Maneater, announced Wednesday that it will reduce its print publication from twice a week to once a week, publishing only on Wednesdays. .. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital presence #announced wednesday #print publication


A Simple Red Clip Turns Park Benches Into Public Libraries

Amsterdam gets a citywide book exchange, courtesy of a local creative agency. On the subway in most European cities, it’s a passenger habit to leave behind the morning’s newspaper. They aren’t littering (like a New Yorker would be); it’s simply a courtesy for other commuters who might want to... Continue reading at Fast Company

[ Fast Company | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public spaces