After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’ most valuable online ad inventory, typically with a select number of VIP advertisers, that would lose value if sold through open, real-time bidding exchanges. As Hearst Digital Media’s CRO Kristine Welker put it, a private marketplace means “we can monetize our inventory more efficiently.” Hearst opened its exchange in Q4 2012. In that period, its private business accounted for 19 percent of revenue from all the ads it sells through real-time biddable exchanges, open and private, per supply-side platform PubMatic, which manages the marketplaces of Hearst, Business Insider, Rodale and Scripps. While Hearst manages access to its premium audience through the exchange, other publishers put a velvet rope around their most choice content. “The inventory we’re seeing is premium inventory that the publisher would have sold on a direct basis,” said PubMatic CEO Rajeev Goel. Sources say NBCNews.com is selling homepage ads through private marketplaces, and tags on the site suggest PubMatic is managing that inventory (Goel wouldn’t confirm). Akin to private exchanges are private-order systems that plug orders directly into a programmatic platform to process direct sales. Supply-side platform... Continue reading at 'AdWeek'
[ AdWeek | 2013-04-01 00:00:00 UTC ]
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Collection edited by Andrew McMillan and Mary Jean Chan ‘questions and redefines’ the meaning of its title• Read a selection of the poems belowThis Pride month, a new anthology featuring the work of queer poets such as Langston Hughes, Ocean Vuong and Kae Tempest is “questioning and redefining... Continue reading at The Guardian
[ The Guardian | 2022-06-15 08:44:43 UTC ]
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People who turned to books during Covid lockdowns continuing to buy them, company saysBloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.The company benefited substantially... Continue reading at The Guardian
[ The Guardian | 2022-06-15 08:09:40 UTC ]
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As part of its summer programming, the New York Public Library is giving away 500,000 free books to kids and teens this summer! Continue reading at Book Riot
[ Book Riot | 2022-06-10 15:19:28 UTC ]
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We’ve said it many, many times before and we’ll say it many, many times again: libraries represent the best of America. Today’s entry: the New York Public Library will give away 500,000 books this summer to help kids, teens, and families build their at-home libraries. In addition to English,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-09 14:17:10 UTC ]
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Two previously unseen short stories by Jackson, rated by Stephen King as one of the great horror fiction writers, are to appear in US magazine the StrandTwo previously unpublished short stories by Shirley Jackson, the queen of gothic fiction, have been released.Charlie Roberts and Only Stand and... Continue reading at The Guardian
[ The Guardian | 2022-06-09 14:05:30 UTC ]
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A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2022-06-08 09:00:02 UTC ]
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Starting next April 1, Penguin Random House Publisher Services will take over distribution of the adult and children’s print books published by Disney Publishing Worldwide. Under the agreement, PRHPS will also take on distribution of Marvel Publishing’s collected editions and graphic novels to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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Growth in audiobook revenue by genre was led in 2021 by romance, self-help, and science-fiction per the Audio Publishers Association. The post Audio Publishers Association: US Audiobook Revenues Reach $1.6 Billion in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-07 15:41:05 UTC ]
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Exhibiting publishers from more than 80 nations participated in an Abu Dhabi International Book Fair that staged more than 650 events. The post Abu Dhabi International Book Fair’s Final Exhibitor Tally: 1,130 Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-06 21:38:24 UTC ]
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The Frankfurt Publishers Training Program from the Taipei International Book Exhibition is offered in both in-person and digital formats. The post Taipei’s Frankfurt Publishers Training Program Online and Live June 6 and 7 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-02 17:36:48 UTC ]
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A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2022-06-01 09:00:02 UTC ]
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Stan Corwin, an executive with Pinnacle Books, Grosset & Dunlap, and Prentice-Hall who also founded his own multimedia company, died on May 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
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Sales of adult trade books fell slightly in the first quarter of 2022 from the comparable period in 2021, but children's sales increased 10.2% at publishers that report to AAP's StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-27 04:00:00 UTC ]
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Shelly Oria’s new collection, I Know What’s Best for You: Stories on Reproductive Freedom, is the latest in a string of new anthologies that reclaim and challenge the conversation surrounding reproduction. The collection deals with the choice of whether or not to have children, and also explores... Continue reading at Electric Literature
[ Electric Literature | 2022-05-26 11:00:00 UTC ]
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A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2022-05-25 09:00:02 UTC ]
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Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Panelists addressing the issue of what a healthy publishing industry looks like concluded that, while the industry is suffering some severe aches and pains, creative remedies could bolster the book business—as long as industry leaders are willing to reimagine old formulas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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The arrests in Minsk of two Belarusian publishing professionals sends a chill through the world book business. The post IPA, FEP, EIBF: Reports of Belarusian Publishers’ Detentions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-25 01:42:06 UTC ]
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The U.S. Book Show's opening keynote featured Ukrainian novelist Andrey Kurkov, speaking from his home in Kyiv, who provided the history through a literary lens of the Russo-Ukrainian conflict that culminated in war. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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