After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’ most valuable online ad inventory, typically with a select number of VIP advertisers, that would lose value if sold through open, real-time bidding exchanges. As Hearst Digital Media’s CRO Kristine Welker put it, a private marketplace means “we can monetize our inventory more efficiently.” Hearst opened its exchange in Q4 2012. In that period, its private business accounted for 19 percent of revenue from all the ads it sells through real-time biddable exchanges, open and private, per supply-side platform PubMatic, which manages the marketplaces of Hearst, Business Insider, Rodale and Scripps. While Hearst manages access to its premium audience through the exchange, other publishers put a velvet rope around their most choice content. “The inventory we’re seeing is premium inventory that the publisher would have sold on a direct basis,” said PubMatic CEO Rajeev Goel. Sources say NBCNews.com is selling homepage ads through private marketplaces, and tags on the site suggest PubMatic is managing that inventory (Goel wouldn’t confirm). Akin to private exchanges are private-order systems that plug orders directly into a programmatic platform to process direct sales. Supply-side platform... Continue reading at 'AdWeek'
[ AdWeek | 2013-04-01 00:00:00 UTC ]
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Over his 30-plus-year career in publishing, Brown held executive roles at Atheneum, New American Library, Viking Penguin, and Penguin USA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-27 04:00:00 UTC ]
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While we do not, under any circumstances, have to hand it to Skyhorse, publisher of Sandy Hook deniers, anti-vaxxers, January 6th conspiracy theorists, and Woody Allen—their brand is extremely consistent. To wit: they will be publishing another book by disgraced biographer Blake Bailey (they... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-26 20:31:25 UTC ]
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Journalist Philip Short asks what motivates Putin — and blames the United States for some of his bad behavior. Continue reading at The Washington Post
[ The Washington Post | 2022-07-22 12:00:04 UTC ]
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At least three booksellers say they were banned from the annual jamboree as the city embarks on ‘new form of censorship’Hong Kong publishers have decried a “new form of censorship” after vendors selling books deemed politically sensitive were allegedly excluded from the industry’s traditional... Continue reading at The Guardian
[ The Guardian | 2022-07-22 04:39:34 UTC ]
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Drawing on his medical-student days, Richard Charkin examines some of the ‘vestigial’ traditions in international book publishing. By Richard Charkin | @RCharkin ‘Because We’ve Always Done It That Way’ nyone of my generation from a recently naturalized family such as mine–who showed any talent... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-21 17:15:59 UTC ]
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Journalist and super fan Danyel Smith champions the role of Black women in pop music in “Shine Bright,” which combines memoir with music history. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-07-18 19:10:00 UTC ]
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A leader among the industry's most influential organizations, Alain Gründ is remembered in a new book by Hugo Setzer as 'a visionary.' The post International Publishing Offers Tributes to the Late Alain Gründ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-18 16:54:06 UTC ]
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Her imprint, Merloyd Lawrence Books, published hundreds of works of nonfiction with Addison-Wesley, Basic Books, Da Capo Press, Hachette, and Perseus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-15 04:00:00 UTC ]
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Astra Publishing House has acquired DAW Books, bringing a list of 2,000 science fiction and fantasy titles to the burgeoning New York–based, Chinese-owned publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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The reality show format offers amateurs and unknowns a chance to display their latent talent and work with mentors to nurture it in a competition charged with tension. Could the format work for writers, too? Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Too much work, too little money, and career decisions made in response to health care precarity: this is the reality of people with disabilities in book publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-08 04:00:00 UTC ]
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Graywolf Press announced this morning that its new publisher is Carmen Giménez, a Latinx and queer poet and editor who currently is publisher of Noemi Press in Blacksburg, Va. Giménez succeeds Fiona McCrae, who just retired after 28 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
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Audiobook publisher RBmedia has acquired the audiobook business of Upfront Books and the French company Éditions Thélème. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
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Following the Supreme Court’s ruling to overturn Roe vs. Wade last month, religion publishers are promoting backlist titles on both sides of the abortion debate, while others are looking to publish new books on the issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-06 04:00:00 UTC ]
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Initiative led by the footballer will distribute copies of his own children’s adventure book to young readers with little access to readingFootballer Marcus Rashford’s debut children’s book will be given to 50,000 children this summer as part of an initiative by his book club.The Marcus... Continue reading at The Guardian
[ The Guardian | 2022-07-05 13:14:24 UTC ]
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In its fourth and final year, IPA’s Africa Publishing Innovation Fund will support publishers in accessibility. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Opening the Literary World to Everyone’ ur readers will recall that at mid-June, we had the announcement of the Africa... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-29 10:33:25 UTC ]
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Sales of books concerning reproductive rights began moving up when the draft opinion overturning Roe v. Wade was leaked in May, and publishers are now working to meet demand following the June 24 decision by the Supreme Court that ended a constitutional right to an abortion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-28 04:00:00 UTC ]
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Kate Clanchy’s memoir about teaching won the Orwell prize. Then, a year later, it became the centre of a storm that would engulf the lives of the author, her critics and dozens of people in the book trade. So what happened?At the end of March, a book that had been condemned to die came back to... Continue reading at The Guardian
[ The Guardian | 2022-06-18 08:00:13 UTC ]
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The University of North Carolina Press has much to celebrate as it marks its 100th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Forefront Books and the Frederick Douglass Family Initiatives are teaming up to form Frederick Douglass Books, a publishing imprint meant to “establish a pathway for Black and Brown authors” into the publishing industry, the two organizations announced in a press release last week. The imprint... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-16 13:04:40 UTC ]
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