"I love you for saying that," says Kate Lewis, svp and editorial director for Hearst Magazines Digital Media (HMDM). We have asked her opinion on why the cyclical rediscovery of the fact that women's magazines cover politics persists. It works like this: an article or some sort of social media commentary will appear that treats... Continue reading at 'AdWeek'
[ AdWeek | 2017-06-16 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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In this week's Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change -- and what will determine the winners in the fast-changing digital media market. "The whole publishing mechanism for digital is very different... Continue reading at Digiday
[ Digiday | 2015-04-24 00:00:00 UTC ]
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Penguin Random House in the US has launched a new consumer-facing website under a unified branding. Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-21 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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Karen Joy Fowler's We are All Completely Besides Ourselves and David Nicholls' Us are the next two books to be selected for the ITV Loose Women Book Club. The recently-launched book club called Loose Books, sees a different Loose Women panellist pick a book to read each month, which will be... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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Actress Gillian Anderson and journalist Jennifer Nadel are writing a “revolutionary self-help guide for women”. WE is described as an “urgent and timely book for women, which offers a dramatically new path to fulfilment”. HarperNonFiction publisher Natalie Jerome and editorial director Carolyn... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor... Continue reading at Digiday
[ Digiday | 2015-04-15 00:00:00 UTC ]
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#post hearst
Five writers on the six-strong shortlist for this year’s Baileys Women’s Prize for Fiction – Rachel Cusk, Kamila Shamsie, Ali Smith, Anne Tyler and Sarah Waters – have all been shortlisted for the award before. The sixth novelist, Laline Paull, is shortlisted for her debut The Bees (Fourth... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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#sarah waters
VIDA's annual survey of literary publications found that book reviewing and literary coverage is still dominated by men. The post Women Buy Books, Men Review Them appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
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This year's AWP conference, sponsored by the Association for Writers and Writing Programs, held in Minneapolis from April 8-10, was a hotbed of indie press activity, author events, panels on pedagogy and publishing, a massive book fair, and more. PW was there. Here's all our coverage of the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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Former Vice President Dick Cheney and his daughter Liz Cheney plan to publish "Exceptional: Why the World Needs a Powerful America" on Sept. 1. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-09 00:00:00 UTC ]
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Former Vice President Dick Cheney and his daughter Liz Cheney plan to publish "Exceptional: Why the World Needs a Powerful America" on Sept. 1. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-08 00:00:00 UTC ]
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A Q&A with Doug Grinspan, associate publisher of WIRED. The post Expanding Your Content’s Reach In a Post-Print Era appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-07 00:00:00 UTC ]
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McGraw-Hill Global Education had net income of $3.8 million last year compared to a loss of $89.4 million in 2013. Sales rose 4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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'Winds' is the upcoming book in the 'Song of Ice and Fire' series on which the HBO TV series 'Game of Thrones' is based. Check out which character the excerpt focuses on. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-04 00:00:00 UTC ]
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#upcoming book
It's the 16th site to be redesigned using the company's universal publishing platform in the last year. The post Hearst Rolls Out a New Delish.com appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-02 00:00:00 UTC ]
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Facebook giveth traffic. Hath Facebook taken it away? The social network said on Tuesday afternoon that it had given news publishers underwhelming data reports about how many people see posts on its NewsFeed. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
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#news sites
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The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday
[ Digiday | 2015-04-01 00:00:00 UTC ]
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