A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Throughout this morning’s earnings call, the thought reoccurred: Jack Griffin’s new Tribune Publishing Company is playing catch-up. Then, toward the end of the call, one a little more informative than average, the CEO said it plai ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-05 00:00:00 UTC ]
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Douglas & McIntyre, House of Anansi Press/Groundwood Books, Greystone Books, and New Society Publishers will move distribution to the University of Toronto Press beginning in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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Having been turned down by his long-standing publisher Hanser Verlag, dark comedy finds home with Kein and AberMartin Amis’s latest novel, The Zone of Interest, has finally found a German-language home six months after it was turned down by his long-standing German publishing house, thought by... Continue reading at The Guardian
[ The Guardian | 2015-03-04 00:00:00 UTC ]
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Quercus has bought a debut novel by Scholastic Books’ employee David Sanger. Editor Richard Arcus bought world rights, excluding the US, to All Their Minds in Tandem from Becky Thomas at Fox Mason. All Their Minds in Tandem takes place in New Georgetown, West Virginia, in October 1879, the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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Lisa Bruce spent years working on the film, The Theory of Everything, before convincing the author to sell the rights to the original memoir. The post How to Make A Big Bang in Book-to-Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-04 00:00:00 UTC ]
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Ebury Press is to publish the memoir of Chrissie Hynde, frontwoman of The Pretenders, acquired in a “major deal”. Publisher and deputy m.d. Jake Lingwood bought world English and translation rights, excluding North America, while Gerry Howard, v.p., executive editor at Doubleday, Penguin Random... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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The CEO of Australia's Hardie Grant Publishing urges independent publishers to embrace “transformational solutions” to stay profitable in the years to come. The post How Independent Publishers Can Stay Profitable appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-04 00:00:00 UTC ]
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Faber has signed a "major" biography of Irish independence leader, Éamon de Valera. World rights to Éamon de Valera: A Will to Power by Ronan Fanning were signed from Jonathan Williams at the Jonathan Williams Literary Agency in Dublin. Fanning is professor emeritus of modern history at... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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U.K. publishers are employing a number of tactics to garner Facebook traffic. Digiday spoke to five of the UK publishers in the top 10 to receive traffic from the social network -- and learned a few tricks. Having engineered its sites for mobile -- and consequently, social -- six of Trinity... Continue reading at Digiday
[ Digiday | 2015-03-03 00:00:00 UTC ]
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Pierre Omidyar, the eBay founder who lives in Honolulu, saw his ranking on Forbes magazine's list of the world's richest people slip this year, while Larry Ellison, the billionaire executive chairman and chief technology officer of Oracle Corp. who owns the island of Lanai in Hawaii, held on to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-03-03 00:00:00 UTC ]
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[Sponsored Content] Boosting retention and revenue are on the front burner. The post Customer-Management Survey: Existing Business Is Top Priority for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-03 00:00:00 UTC ]
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Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retrofitting a platform meant for small-scale commutations into a platform that facilitates widespread dissemination has proven tedious. Still, WhatsApp is an attractive platform for... Continue reading at Digiday
[ Digiday | 2015-03-02 00:00:00 UTC ]
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It's one thing to run a few conferences, but another for a publisher to establish its own dedicated events space. Condé Nast U.K. has invested millions in a multipurpose venue which houses its fashion college and outside events. Hearst U.K. has public kitchens and product testing facilities for... Continue reading at Digiday
[ Digiday | 2015-03-02 00:00:00 UTC ]
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Amazon's Kindle Scout, one of the first crowdsourced publishing platforms, announced it will release its first set of 10 reader-selected titles next month. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-28 00:00:00 UTC ]
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The London Book Fair (LBF) will seek to pair publishers with other media companies at a Creative Industries Day. On Thursday 16th April at Olympia, LBF will host the day, which aims to boost partnerships and generate collaboration between publishers and other companies such as games... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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Macmillan Children’s Books has acquired a YA romance from journalist Harriet Reuter Hapgood for a six-figure sum. The Square Root of Summer is described as a YA contemporary with a twist, in which seventeen-year-old physics prodigy Gottie Oppenheimer navigates a summer of grief, trying to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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Pan Macmillan has acquired two novels in a debut crime series by journalist Michelle Davies in a three-way auction. Editor Catherine Richards bought UK and Commonwealth rights for the novels from Jane Gregory. The first, Gone Astray, follows Lesley Kinnock and her husband Mack, who win £12m on... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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Publishers are increasingly experimenting with retailer exclusives, special editions and digital-first releases in order to make books stand out and give them the best chance of becoming bestsellers. Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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