Data reveals a publisher’s best friend isn’t Facebook after all. The post Pivot to… SEO? appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-12-12 00:00:00 UTC ]
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There's been some negative buzz in recent months around publishers' shift to distributed content--and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs.... Continue reading at AdWeek
[ AdWeek | 2017-12-25 00:00:00 UTC ]
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In a year when publishers have been talking about the "pivot to video," Cond Nast has some hard-won lessons to impartfor example, success in video can have less to do with quick-hit food clips than TV and even movie-length fare. Today, Cond Nast Entertainment is garnering a billion monthly views... Continue reading at Advertising Age
[ Advertising Age | 2017-12-21 00:00:00 UTC ]
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In the boom days, digital media was shouting from the rooftops about plans for global expansion, but the pace of expansion has slowed. The post Publisher pivot to reality casts doubts on global expansion plans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-07 00:00:00 UTC ]
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European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video. The post Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-23 00:00:00 UTC ]
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Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can't live on advertising alone. The post The pivot to reality for digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-20 00:00:00 UTC ]
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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[Sponsored] A year after the FTC’s ruling, how many publishers are compliant? The post How Publishers Pivoted to Meet FTC’S Native Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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UBM and New York magazine share advice for climbing up the Google ranks. The post 5 Quick Tips for SEO Superiority appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-23 00:00:00 UTC ]
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A Q&A with Jeff Hennessy, chairman and CEO of the healthcare media, events, and education company. The post Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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On the heels of a change in its business model, the monthly ebook subscription service is adding 6,000 additional titles from Macmillan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-10 00:00:00 UTC ]
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Echoing a famous Woody Allen line, a French literary prize jumps right past the opening of the book and over to page 112 in a bid to find the best work. The post Prize Pivot: France’s ‘Judge it on Page 112’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-10 00:00:00 UTC ]
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‘Amazon demonstrated dazzling marketplace power,’ writes Mike Shatzkin, in what he presents as a new narrative on relations between the retailer and the Big Five. ‘Agency in 2010 Was a Strategy; By 2015 a Surrender’ By Porter Anderson, Editor-in-Chief | @Porter_Anderson n an interesting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-02 00:00:00 UTC ]
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Blloon has confirmed that following a series of talks on Friday (30th October) the subscription service will close. However, the platform’s founder Thomas Leliveld told The Bookseller the company was currently evaluating the “different strategic options we have at our disposal” and said as a... Continue reading at The Bookseller
[ The Bookseller | 2015-10-31 00:00:00 UTC ]
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The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym... Continue reading at AdWeek
[ AdWeek | 2015-10-15 00:00:00 UTC ]
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Pronoun combines the digital tools and services of Vook, Booklr and Byliner in a new self-publishing venture that will offer authors a 100% royalty on earnings and complete control of rights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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Qualifications are less important than they used to be when it comes to recruiting, with more emphasis on potential and inherent talent, Penguin Random House (PRH) HR director Neil Morrison said at a London Book Fair seminar entitled “Challenging Tradition: What Skills are Trending Now?” Jen... Continue reading at The Bookseller
[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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It's early but 2015 already has some great tabs: ethics in journalism etiquette.my prediction for 2015 is that people will still read books that are over 500 pages long and discuss them in tea salons wearing fine silksRead Full Story Continue reading at Fast Company
[ Fast Company | 2015-01-07 00:00:00 UTC ]
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An email composed, but never sent, by former Apple CEO Steve Jobs may prove instrumental in the Justice Department's case that Apple, along with the five largest book publishers, colluded to fix prices for electronic books.In a draft email intended for Apple Senior Vice President Eddy Cue about... Continue reading at PC World
[ PC World | 2013-06-19 00:00:00 UTC ]
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Association of American Publishers A Pennsylvania District Court judge seems to be fed up with copyright holders wasting the courts’ time and resources, ordering an adult movie studio and five anonymous alleged copyright infringers to present their respective cases to court in a bellwether... Continue reading at PC World
[ PC World | 2012-10-10 00:00:00 UTC ]
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