Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
News tagged with: #annual letter #marketing efforts #book group

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Author Annie Stone on Marketing: Just Be a Nice Person

German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
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A Canadian Author’s Adventures in International Book Marketing

Pakastani-born Canadian children's book author Rukhsana Khan explains how to leveraging appearances at book fairs for the greatest benefit and impact. The post A Canadian Author’s Adventures in International Book Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian author #book fairs


Authors sign protest letter against baseline tests

Authors including Philip Pullman, Michael Rosen, John Dougherty, and Alan Gibbons have signed a letter saying baseline assessment tests should not be brought in to primary schools. The tests, to be introduced in September 2015, will take place in the first few weeks after a child starts in... Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael rosen #john dougherty #alan gibbons #primary schools


Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author #publicity campaign #first-time author


Amazon Urging Authors, Others to Email HBG's Pietsch

The Amazon Book Team urges KDP authors and others to email HBG CEO Michael Pietsch to tell him what they think of the publisher’s attempt to what Amazon says is its effort to keep ebook prices artificially high. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-10 00:00:00 UTC ]
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Over 900 Authors Sign Open Letter to Amazon

Authors United, the loosely knit group of authors who joined forces to formally ask Amazon to end its sales terms dispute with Hachette Books, is preparing to run a full-page ad in Sunday's "New York Times." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors united #joined forces #hachette books #full-page ad


Authors Pen Open Letter to Amazon About Hachette Dispute

Two weeks ago bestselling author Douglas Preston began quietly circulating a letter to other writers that encourages readers to write to Amazon CEO and founder Jeff Bezos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette dispute #encourages readers


“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #mark coker #self-published books #ebook sales


Almost 300 authors sign up to participate in 'Indies First' effort

Writer Sherman Alexie asked other authors to work at an indie bookstore on Small Business Saturday this year and hundreds of other writers have already pledged their support. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookstore


Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #self-published writers


Random House Group UK to tout authors as speakers

Random House is diversifying into author management with the launch of an international speakers... Continue reading at The Bookseller

[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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High-profile authors sign up to Vaizey letter

Authors including Patrick Ness, Kate Mosse, Simon Singh, Mary Hoffman and Katherine Langrish,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate mosse


IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Authors Guild Issues Update on New Leaf Authors

The Guild says it met with the agency's leadership on May 18 and was assured of transition plans to support a number of authors who were recently dropped by the agency following the departure of agent Jordan Hamessley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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Ninety budding authors to receive trade tutelage through HC’s Author Academy

HarperCollins affiliate publisher Rose Sandy reveals the details of its new Author Academy, which will give 90 emerging talents guidance as to how the book industry functions. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 22:41:09 UTC ]
More news stories like this | News stories tagged with: #book industry #harpercollins


Are Self-Published Authors Still Indie Authors?

The publishing landscape is rapidly changing—as is the way self-published authors are viewed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #indie authors #publishing landscape


Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Society of Authors renews calls for TV shows to pay authors

The Society of Authors (SoA) has renewed its calls for TV companies to pay and credit historians and authors for their research work after a rise in complaints from members. Continue reading at The Bookseller

[ The Bookseller | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay authors #authors soa #tv shows #tv companies


Authors Guild and Society of Authors Allege Copyright Infringement by the Internet Archive

In a copyright flare-up, California's Internet Archive finds itself on the wrong side of the English-speaking world's two largest author trade organizations. The post Authors Guild and Society of Authors Allege Copyright Infringement by the Internet Archive appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #internet archive #wrong side