In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
Revenue in LSC Communications’ book group dropped 21.4% in the first quarter ended March 31, 2020, falling to $204 million. Lower demand for educational materials offset an increase in its trade business, the printer, which filed Chapter 11 in April, reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
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Like moons, Ancient Greece and adolescence, spring has given writers inspiration for centuries. “To what purpose, April, do you return again?” asks Edna St Vincent Millay, noting the “redness / of little leaves” and “the spikes of the crocus”. To Shakespeare, this time of year puts “the spirit... Continue reading at British Council global
[ British Council global | 2020-05-01 14:56:50 UTC ]
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Book groups are a massive force in the book world - but also a mystery. We don’t even know how many exist. Reading Groups for Everyone (which is part of The Reading Agency) has collated a list of 10,000 online and offline book groups in the UK. But academic surveys suggest that the real figure... Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 06:17:00 UTC ]
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For many, staying indoors is an unsettling experience. It’s been heartening to see the imaginative leaps being taken by many organisations and artists to help us through – sitting-room gigs, free theatre streams, virtual tours of museums and archives and galleries – but given the limitless... Continue reading at British Council global
[ British Council global | 2020-04-06 11:36:00 UTC ]
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Penguin Random House CEO Markus Dohle’s annual letter to company employees emphasized the acquisitions the publisher has made across the publishing world this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-12 05:00:00 UTC ]
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There are a plethora of titles about Billy Graham already in print and some have seen an uptick in sales even as publishers limit new marketing efforts out of respect for late evangelist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-01 00:00:00 UTC ]
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Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at AdWeek
[ AdWeek | 2016-08-10 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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After the sale to the Hachette Book Group was called off last year, employees at the Perseus Books Group rallied to deliver record sales, CEO David Steinberger wrote in its annual letter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-18 00:00:00 UTC ]
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Kathleen Schmidt has been named v-p, director of marketing and publicity at Perseus imprint Running Press, leading the publicity and marketing efforts at the publisher's Philadelphia office. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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