Personalised digital magazine app Flipboard aims for 150 million users

Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online magazines already created.The company, founded in 2009 by Mike McCue, former chief executive of telephone app specialist Tellme, and Evan Doll, once senior iPhone engineer at Apple, launched "the world's first social magazine" for iPad in 2010. The app allowed users to create digital magazines, which mimic the experience of a print publication, from updates on Facebook and Twitter.Flipboard immediately began to pivot towards more traditional media, however. In December 2010 it created a framework for publishers to "iPadify" their work, enabling readers to "flip" selected magazine content from publishers' Twitter and Facebook feeds into Flipboard pages. Then in March 2013 it launched Flipboard 2.0, which included an open curation platform that allowed users to create their own Flipboard magazines by adding content from across the web at the touch of a button.At the time, Flipboard had 50 million users. This had risen to 100 million by December 2013, when the company closed a $100m funding round that valued Flipboard at $800m. McCue anticipates an even stronger performance this year. "Do I think we can pass 150 million users in 2014? Oh yeah," he says. And 200 million? "I hate to be... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-13 00:00:00 UTC ]
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