Nathan Lump has rejoined Travel + Leisure as editor. He previously worked for the magazine from 2000 to 2006. He most recently worked as director of branded content at Condé Nast. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at Digiday
[ Digiday | 2016-06-11 00:00:00 UTC ]
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Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at Fast Company
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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London bookshop Heywood Hill has appointed Charlotte Merritt to the new role of the shop’s Hong Kong-based bookseller-at-large. Heywood Hill, which offers bespoke bookselling, private library building and monthly book subscriptions, with customers in over 60 countries worldwide, said that... Continue reading at The Bookseller
[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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Foyles has appointed Kim Huynh Thi as its first full time sales and events hire manager. As part of the Foyles Events team, she will report to both Andy Quinn, head of Events at Foyles and Richard Shaw, manager of Leafi Café at Foyles. Huynh Thi’s new role will be to organise and... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been... Continue reading at Digiday
[ Digiday | 2015-07-31 00:00:00 UTC ]
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Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek
[ AdWeek | 2015-07-13 00:00:00 UTC ]
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Thames & Hudson has appointed Leon Romero-Montalvo as its new chief financial officer. Romero-Montalvo was commercial director at Transworld and has previously worked for drinks company Diageo, and BT, before joining Transworld in 2010. He began at Thames & Hudson last week. Continue reading at The Bookseller
[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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HarperCollins has made two appointments to its team in Ireland, with Mary Byrne promoted and Ann-Marie Dolan joining the sales team. Byrne, formerly HarperCollins Children's publicity director, will now become PR director, Ireland, taking responsibility for for the publicity strategy for the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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Pedigree Books is set to publish World Wrestling Entertainment (WWE) titles after the two companies signed a three-year licensing agreement. This year the publisher will release WWE Annual (£7.99), WWE Bumper Activity Annual Pack (£7.99), WWE Activity Annual (£5.99), WWE Fun Learning English... Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Hanya Yanagihara’s first novel, The People in the Trees—about a doctor in search of the secret to immortality—was published in 2013. Now Doubleday is releasing her second novel, A Little Life, which follows four friends in New York as they come of age together over the course of three decades.... Continue reading at Slate
[ Slate | 2015-03-05 00:00:00 UTC ]
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Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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Former Random House group deputy chairman Simon Master died suddenly on Friday (January 16th). Master, who was 70, died while on holiday. Master was deputy group chairman for Random House from 1989 to 2004 and previously worked at Pan, where he was editorial director, publishing director and... Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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Myriad has appointed Louisa Pritchard to head up its international rights, taking over from Adrian Weston. Pritchard is the founder of LPA, which sells international rights on behalf of agencies and publishers. She previously worked as head of rights at PFD, foreign rights director at Orion and... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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Satirical magazine’s journalists and cartoonists were killed in attack that also claimed lives of two police officers and a maintenance workerCharlie Hebdo attack: follow the latest developmentsCharbonnier had been editor of Charlie Hebdo since 2009 and led the paper’s charge against the taboo... Continue reading at The Guardian
[ The Guardian | 2015-01-08 00:00:00 UTC ]
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Olivia Morris will be assistant editor of Pan Macmillan’s new lifestyle imprint headed up by Carole Tonkinson. Morris comes to Pan Macmillan from Simon & Schuster, where she held the role of Editorial Assistant. She previously worked as assistant to literary agent at Diane Banks... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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