Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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“The more words, the better” is a general truism of the Chinese children’s book market. Chinese parents and educators always want more words for children to learn and more paragraphs to relay additional information. A book’s value often is tied to the quantity of text on its pages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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This is the Chinese home of the Wimpy Kid series, which made its first appearance in China in 2009 and has since sold more than 9.2 million copies. The decision to ignore market skepticism (this comics-style series with American humor and school culture was initially deemed unworkable in China)... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Most overseas publishers are familiar with the reputation of Tomorrow Publishing House, which was founded 35 years ago and has translated more than 1,000 titles. Credited for putting several local authors—Yang Hongying, Cao Wenxuan, Wu Meizhen, and Yu Yujun, for instance—on the international... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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There are several high-profile joint ventures (JVs) in Chinese children’s books publishing. The earliest was Children’s Fun Publishing, a collaboration between Posts & Telecommunications Press and Egmont Group initiated in 1994. Next came Hachette-Phoenix, which was cofounded by Hachette... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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This company needs little introduction, having collaborated with more than 500 international publishers since its inception in 1979. It is also China’s largest foreign language publisher and its third largest in terms of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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With nearly 100 Chinese publishers and at least half that many illustrators attending the Bologna Children’s Book Fair in March, a big contingent will be representing the land of 1.38 billion people. Most of the publications they are bringing to the fair focus on common themes and age-old plots... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Small but beautiful” is our publishing motto, says editor-in-chief Ma Yuxiu of New Buds. “We have scaled down our annual output in recent years, opting instead to focus our resources on creating unique content.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Mention “pop science” in China and one blockbuster comes to mind: The Magic School Bus. It has remained the #1 children’s title since its launch in 2010, with online retailer Dangdang selling nearly half a million copies in an average year. On Singles’ Day—which is the equivalent of Black Friday... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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The phrase “in the right place at the right time” seems tailor-made for Jieli. Its Usborne China imprint, launched in January 2017, came at an opportune moment when the Chinese market was ready for higher-priced toy- and game-based board books and novelty titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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The 2018 Special Report on children's publishing in China, plus related coverage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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XJPH’s books featuring Afanti (a Uighur protagonist) and the Mongolian epic Jangar are vivid reminders of what is possible from a publisher located in the vast Chinese interior, which borders eight countries and harbors 47 ethnic groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Beijing Yutian Hanfeng’s full-color 222-page catalogue is a testament to the company’s dedication to design and art: every page, highlighting a particular series of books, is beautifully illustrated and meticulously designed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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The €7,500 grand prize of the inaugural Key Colours Competition China, which was awarded in August 2017, went to Wang Yuwei’s Mr Cat and Little Fairy; five other books received honorable mentions. All six works will be published in Chinese by Beijing Yutian Hanfeng, with print runs ranging from... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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When it comes to partnering with major overseas publishing houses, few people are more knowledgeable than founder and publisher Huang Xiaoyan of Everafter Books. After all, she was involved in the high-profile joint ventures of Macmillan Century and Hachette-Phoenix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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This low-profile multimedia company, established in 2014, collaborates with some of biggest brands in the world, including Disney, Dreamworks, and Lego. Kids Media excels at promoting and marketing these products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-07 00:00:00 UTC ]
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Simon & Schuster UK will publish a “lavishly illustrated” speculative novel by cult Swedish author Simon Stålenhag. Continue reading at The Bookseller
[ The Bookseller | 2018-03-06 00:00:00 UTC ]
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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From Brazil, China, India, and the UAE, five children's book publishers spoke the growing urgency to build young readership as competitive digital enticements grow more seductive. The post Five Viewpoints on Creating Tomorrow’s Readers: Literacy, Digital, and Children’s Books appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-05 00:00:00 UTC ]
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