PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the business as well as Facebook's larger mobile messaging endeavors. In March, Forbes coverboy Marcus told the magazine that PayPal wanted "to redefine money." Well, it appears he will bring the same ambitions to CEO Mark Zuckerberg's social media giant, which—while a mobile advertising juggernaut—has never gotten a firm grip on the commerce game. Since Facebook doesn't run ads in Messenger, it's reasonable to wonder if they want to monetize the app with a payments play of some kind. Marcus' experience in that regard would seem to be extremely handy. Financial details of the Marcus hiring were not disclosed. PayPal compensated Marcus with a $6 million salary last year, so the tech exec didn't likely come cheaply when he signed up to work under Zuckerberg and COO Sheryl Sandberg. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-10 00:00:00 UTC ]
News tagged with:
#firm grip
#run ads
#financial details
If you’re looking for three of today’s top authors—Ruth Reichl, Jodi Picoult and Kathy Reichs—they can easily be found, on bestsellers lists everywhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestsellers lists
#jodi picoult
The mobile version of its ebook distribution platform will have more than 350,000 titles from IngramBooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World
[ BBC World | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#tv shows
#status update
In his new book, "Convictions: How I Learned What Matters Most," biblical scholar Marcus J. Borg ("Meeting Jesus Again for the First Time") reflects on the events in his life that shaped his faith and his convictions about the future of American Christianity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
More news stories like this |
In David Lebovitz's new book, 'My Paris Kitchen: Recipes and Stories,' the blogger, former Chez Panisse pastry chef, and cookbook author recounts, through both personal stories and recipes, how he brings the city’s cuisine into his own kitchen in Paris. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#personal stories
John Green's "The Fault in Our Stars" pushed back to the top of Apple's iBooks bestseller list for the week ended May 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#john green
#pushed back
#week ended
Author and comedian David Baddiel has written his first children’s novel. The Parent... Continue reading at The Bookseller
[ The Bookseller | 2014-04-30 00:00:00 UTC ]
More news stories like this |
Guardian Faber has acquired a new book by actor and comedian David Mitchell. Commissioning... Continue reading at The Bookseller
[ The Bookseller | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guardian faber
Four out of five of the books nominated for Best Novel at this year’s Hugo Awards are... Continue reading at The Bookseller
[ The Bookseller | 2014-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books nominated
#hugo awards
In 'The Family Cooks,' author/activist Laurie David’s second cookbook, the importance of the family table and home cooking are at the heart of her philosophy for raising the next generation of healthy eaters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#family table
#home cooking
Margins remained solid in 2013 for the six large trade houses from which operating data is available, though at three of the six, margins fell compared to 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mixed messages
For the past year, Shelly Bond has been working almost nonstop as the newly appointed executive editor of Vertigo, DC Entertainment’s nonsuperhero comics and graphic novel imprint. Bond, who began her Vertigo tenure in 1995 as assistant editor, took over the direction of the imprint following... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dc entertainment
#assistant editor
Sceptre has signed a three-book deal with David Mitchell, including a sequel to The Reason I Jump... Continue reading at The Bookseller
[ The Bookseller | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#three-book deal
#david mitchell
New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook launched
#content publishers
#driving revenue
Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek
[ AdWeek | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad spend
Science magazine Discover had 69,000 Facebook likes at the beginning of 2013. Growing steadily, that audience had doubled by September. Then in October, it doubled again. November? Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-25 00:00:00 UTC ]
More news stories like this |
We asked attendees at this week’s Digiday Publishing Summit to discuss the challenge of mobile campaigns. Here’s what they thought about closing the mobile revenue gap, multi-screen campaigns, and more. Sponsored by CheckM8.The post Infographic: Publishers on closing the mobile gap appeared... Continue reading at Digiday
[ Digiday | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post infographic
#mobile gap
#asked attendees
#mobile campaigns
Todd Selby's third and latest book shows us where top fashion designers--including Iris Van Herpen, Dries van Noten, and Nicola Formichetti--go to work."With fashion, people often associate it with marketing, and they forget the other side of it, which is the creators," says Todd Selby, a... Continue reading at Fast Company
[ Fast Company | 2014-03-20 00:00:00 UTC ]
More news stories like this |
A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller
[ The Bookseller | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free app
Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsor content