Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]

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I’m a HarperCollins author. Here’s why (and how) I won’t cross the virtual picket line.

In days of yore—that is, my childhood in the paper-mill town of Mexico, Maine—a labor strike looked like an ugly affair. Picketing men in steel-toed boots screamed themselves hoarse at every shift change, their righteous anger rising into a sky thick with the sulfurous clouds of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-23 16:38:06 UTC ]
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Cambridge University Press Partners With Norway’s Ludenso on AR Textbooks

Using the Oslo-based 'Ludenso Studio' platform, Cambridge expects to enhance its textbooks with increased value in imagery and other assets. The post Cambridge University Press Partners With Norway’s Ludenso on AR Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-22 20:23:17 UTC ]
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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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Indie Bookstores Adopt New Strategies for Growth

As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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Penguin Random House's Kim Shariff Discusses the Company's DEI Strategy

PRH's third annual demographics report shows that diversity among its leadership and executive teams continues to be a work in progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Cross-Examining World Religions

PW talks with litigator W. Mark Lanier whose new book tests the spiritual claims of seven faiths and philosophies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Register Today for AAPI Communities in Conversation #11 with Malinda Lo, author of 'Last Night at the Telegraph Club'

Lo will appear in conversation with Cristina Mitra of the San Francisco Public Library. The live stream is set for Tuesday, November 1, at 1 p.m ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Frankfurt Week: Wiley Opens Its ‘Partner Solutions’ Division

Two days before Frankfurter Buchmesse opens, Wiley Partners Solution is announced, a new division in research. The post Frankfurt Week: Wiley Opens Its ‘Partner Solutions’ Division appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-17 07:05:45 UTC ]
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How Lynne Tillman's 'Mothercare' helped me face my aging parents' future

David Ulin talks with Lynne Tillman about "Mothercare," her memoir on managing her mother's decline — just as he begins a similar journey. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-29 13:00:09 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Indie Presses and Bookstores Discuss Strategies for Success at PNBA

New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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How the 1954 Brown decision still influences today’s teaching ranks

What historical patterns have influenced the need for diverse teachers today? The author of a recent book addresses myths and solutions. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-09-12 20:54:48 UTC ]
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Partnering with the Publishing Experts at Page Two

The hybrid publisher offers the best of both traditional publishing and self-publishing—and always puts its authors’ goals front and center. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Register Today for AAPI Communities in Conversation #9 Featuring Andrea Wang, Author of 'The Many Meanings of Meilan'

Wang is set to appear in conversation with Crystal Chen of the New York Public Library. The live stream is set for Tuesday, September 6 at 1 PM ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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The graphic memoir of an Apple Valley 'Afro-Punk' mirrors cross-racial journeys like mine

James Spooner's 'The High Desert' chronicles a journey into punk as a Black teeen's escape from exurbia. It's a more common story than you'd think Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-25 13:00:59 UTC ]
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Publisher of USA Today, other papers axes staff to cut costs

Newspaper publisher Gannett Co. confirmed Friday that it’s laying off some of its newsroom staff as part of a cost-cutting effort to lower its expenses as its revenue crumbles amid a downturn in ad sales and customer subscriptions Continue reading at ABC News

[ ABC News | 2022-08-12 21:45:49 UTC ]
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The Best Short Stories about Parents and Parenthood

Fiction often deals with domestic matters, including family, and some of the finest short stories treat the important, though sometimes fraught, relationship between parents and their children. What makes a good parent? What if two parents disagree over what’s best for their children, or for the... Continue reading at Interesting Literature

[ Interesting Literature | 2022-08-08 14:00:43 UTC ]
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Register Today for AAPI Communities in Conversation #8 Featuring James Yang, Author of 'A Boy Named Isamu'

Yang is set to appear in conversation with Karen Wang of the New York Public Library. The live stream is set for Tuesday, August 2 at 1 PM ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #register today #aapi communities #live stream