Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]

Other Publishing stories related to: 'Parenting.com and TODAY.com Partner in Cross-Branding Strategy'


HarperCollins workers are on strike today (and collecting donations for support).

More than 200 unionized HarperCollins employees are on strike today following months of contract negotiations, which began in December 2021 and which, they say, have not yielded a fair agreement for workers. HarperCollins, based in New York City—where the median rent recently reached $4,000 a... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-20 15:00:15 UTC ]
More news stories like this | News stories tagged with: #contract negotiations #fair agreement #york city— #harpercollins


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


20 new books to celebrate today.

Okay, maybe I say this every Tuesday, but I really, really mean it today: we’ve got a good book bounty this week, folks. * K-Ming Chang, Gods of Want (One World) “Relationships between women—familial, beloved, strange, imagined—dominate queer Taiwanese American Chang’s explosive and bizarre... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-12 12:00:03 UTC ]
More news stories like this | News stories tagged with: #good book


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series


Register Today for AAPI Communities in Conversation #7, Featuring Marie Myung-Ok Lee, Author of 'Finding My Voice'

Lee is set to appear in conversation with Lynn Nguyen from the Los Angeles Public Library. The live stream is set for Tuesday, July 5th at 1 PM ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #register today #aapi communities #live stream


Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing


Toyota and Remezcla Partner for a Campaign That Examines Latinx Expression

As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital... Continue reading at AdWeek

[ AdWeek | 2022-06-02 20:51:12 UTC ]
More news stories like this | News stories tagged with: #digital media


Tuesday New Release Day: Starring Sedaris, Adelmann, Cross-Smith, and More

Here’s a quick look at some notable books—new titles from David Sedaris, Maria Adelmann, Leesa Cross-Smith, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-05-31 09:59:55 UTC ]
More news stories like this | News stories tagged with: #leesa cross-smith #upcoming titles #post tuesday #release day #notable books— #david sedaris #whatpublishers weeklyhad


Register Today for AAPI Communities in Conversation #6 Featuring Malaka Gharib, author of I Was 'Their American Dream'

The sixth installment in the AAPI Communities in Conversation series, featuring Malaka Gharib, author of 'I Was Their American Dream,' is now set for Tuesday, June 14, 2022, at 1:00 pm ET. Register here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #register today #aapi communities #american dream #sixth installment #conversation series


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | News stories tagged with: #first-party data #guiding light #nielsen


Register Today for AAPI Communities in Conversation #5 Featuring Jai Chakrabarti

There's still time to register for the fifth installment in the AAPI Communities in Conversation series featuring Jai Chakrabarti, author of 'A Play for the End of the World,' in conversation with University of Iowa librarian Jenay Solomon. The Live stream is set for Tuesday, May 3, 2022, at... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #register today #aapi communities #live stream


Conservative Publishing in America Today

Former Regnery Books president and publisher Marji Ross argues that conservative publishers, after finding their voice and audience, now face challenges to being heard. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative publishing #america today #face challenges


Literacy Partners Annual Gala Returns to NYC

At the April 11 gala for the NYC-based literacy nonprofit, attendees included Simon & Schuster senior v-p and publisher Dana Canedy and author Ta-Nehisi Coates. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
More news stories like this |


Register Today for AAPI Communities in Conversation #4 Featuring Top Chef Sheldon Simeon

Registration is still open for the fourth installment in the AAPI Communities in Conversation series, featuring Sheldon Simeon, author of 'Cook Real Hawai’i' in conversation with Michelle Young, from the Waimea Public Library. The live stream is set for Tuesday, April 5, at 1 p.m. ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #conversation series #register today #aapi communities #fourth installment #michelle young #live stream


Lively depiction of abolition dissects its competing philosophies and strategies

In "The Color of Abolition," Linda Hirshman explores the antislavery movement through three charismatic characters. Continue reading at The Washington Post

[ The Washington Post | 2022-03-25 12:35:05 UTC ]
More news stories like this |


Opening Today: Bologna’s Physical and ‘Fast’ Book Fair

The world's most influential publishing trade show for younger readers was green-lighted only on January 15. The post Opening Today: Bologna’s Physical and ‘Fast’ Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-21 06:37:58 UTC ]
More news stories like this | News stories tagged with: #opening today #younger readers #book fair


It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #self-publishing platform


Dolly Parton partners with James Patterson for first novel

Dolly Parton has written her first novel with the help of best-selling author James Patterson. Continue reading at BBC News

[ BBC News | 2022-03-10 00:01:14 UTC ]
More news stories like this | News stories tagged with: #james patterson #dolly parton #best-selling author #first novel


'The DioField Chronicle' is a new strategy RPG that looks like 'Final Fantasy Tactics'

In 1997, Square Enix released one of the finest games of the original PlayStation era in Final Fantasy Tactics. Outside of a handful of remasters and spinoffs, however, the company has been reluctant to return to the genre in a meaningful way. And while we may never get a proper sequel to... Continue reading at Engadget

[ Engadget | 2022-03-09 23:19:51 UTC ]
More news stories like this | News stories tagged with: #square enix #publisher announced