A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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As the name of the award implies, the New York Public Library's Helen Bernstein Book Award for Excellence in Journalism is dedicated to honoring notable works of non-fiction written by journalists. The winner among the just-announced five finalists, to be revealed May 22, will join a group that... Continue reading at AdWeek
[ AdWeek | 2017-02-25 00:00:00 UTC ]
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Former Little, Brown chief executive Ursula Mackenzie, Front Row’s Samira Ahmed, television presenter June Sarpong and past Publishers Association c.e.o. Simon Juden are among the judges for the British Book Awards 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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A record breaking number of submissions has led to the highest ever number of regional shortlisted bookshops at the British Book Awards’ Independent Bookshop of the Year category, sponsored by Gardners Books. Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget
[ Engadget | 2017-02-24 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek
[ AdWeek | 2017-02-23 00:00:00 UTC ]
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A husband and wife team who tasked themselves with answering the "deceptively simple" question 'what is cheese?' have been shortlisted for the Jane Grigson Trust Award 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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PEN America has announced the winners of the majority of its 2017 Literary Awards, which include novelist, essayist, and critic Aleksandar Hemon and novelist Helen Oyeyemi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-22 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Lily Cole joins Rachel Abbott and Orna Ross on the judging panel for Amazon’s Kindle Storyteller Award. Continue reading at The Bookseller
[ The Bookseller | 2017-02-21 00:00:00 UTC ]
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Walker Books' A Child of Books by Oliver Jeffers and Sam Winston has won the fiction category in the Bologna Ragazzi Award 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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Michael Morpurgo and Sarah Crossan are among the nominees for the Children’s Book Award 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Luiz Schwarcz, publisher of Brazilian company Companhia das Letras, will receive the London Book Fair Lifetime Achievement Award this year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Irish writer Lisa McInerney has been longlisted for the £30,000 2017 Sunday Times EFG Short Story Award. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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Nikesh Shukla, editor of The Good Immigrant (Unbound), and Am I Normal Yet? (Usborne) author Holly Bourne have been unveiled as judges of the BBC Young Writers’ Award 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Academic publisher Edward Elgar Publishing has been awarded the top honour of Fox Williams Independent Publisher of the Year Award at this year’s Independent Publishing Guild awards. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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