Revelations about exaggerated audience sizes helped sink the star-studded digital news outletAll the right boxes looked to have been ticked when digital media company Ozy began. Launched in 2013 with the intention of shaking up both online and broadcast journalism, the American startup quickly gained status and credit for its serious approach and diverse team.But this weekend the Ozy story is over, despite an early reputation that had benefited from links to leading names in broadcasting, including Oprah Winfrey, the BBC’s former US anchorwoman Katty Kay, and Jana Bennett, at one time among the most powerful women in British television. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2021-10-03 07:00:21 UTC ]
As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Two women from the founding family of Hobby Lobby and the Museum of the Bible, Jackie Green and her daughter Lauren Green McAfee, co-wrote a book of vignettes of powerful women of faith to inspire ordinary women to consider their legacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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Hodder & Stoughton has commissioned Scottish Conservative Party leader Ruth Davidson to write a book about the life lessons learned by the world’s most powerful women. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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This memoir of the American publisher of Lady Chatterley’s Lover and Tropic of Cancer is full of landmark literary moments“Some people think my chief claim to fame is having published the first book to be sold over the counter in this country with the word fuck printed on its pages in all its... Continue reading at The Guardian
[ The Guardian | 2016-12-21 00:00:00 UTC ]
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A new digital resource for foodies, best described as a “Spotify for food”, could soon allow users to discover what the leading names in the food industry have to say about their favourite cookbooks. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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As a literary agent, Frankfurt has been a launch pad for some of the most powerful women’s voices from around the world. This year will be no different. The post How Can Women Change the World? Book by Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
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