Orion bags 'achingly funny' debut from HarperCollins marketer

Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books


Corvus signs thriller debut

Corvus has acquired UK and Commonwealth rights to Try Not to Breathe, a psychological thriller by debut novelist Holly Seddon. Corvus editorial director Maddie West cut the deal with Nicola Barr from Greene & Heaton. The debut involves journalist Alex, "whose career and personal life is on... Continue reading at The Bookseller

[ The Bookseller | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acquired uk #psychological thriller #nicola barr #greene heaton #personal life


It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad


In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency


Vertical Inc. Debuts New Comics Line at New York Comic Con 2014

At New York Comic Con, Vertical Inc., a New York City publisher specializing in Japanese prose works and manga, announced plans to launch Vertical Comics, a new imprint focused solely on manga and anime-related titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced plans


Frankfurt Book Fair 2014: 'You Have to Try Things,' Says HarperCollins' Murray

It's been a time of expansion, and experimentation, HarperCollins CEO Brian Murray told a Frankfurt Book Fair audience, from the acquisition of Harlequin, to new strategies such as direct to consumer models, and subscription access. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription access


HarperCollins Sets Sights on Continental Europe

At the Frankfurt Book Fair's CEO Talk, HarperCollins CEO Brian Murray spoke about the company's acquisition of Harlequin and its expansion into Germany. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continental europe #ceo talk


Harper Forms HarperCollins Germany

Moving quickly on its promise to use the Harlequin acquisition to expand its international footprint, HarperCollins has announced the creation of HarperCollins Germany. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins germany #moving quickly #harlequin acquisition #international footprint


Frankfurt Book Fair 2014: Two Debuts Draw Seven Figures

This year, two novels have sold to U.S. editors, for a rumored seven figures each, just before the Frankfurt Book Fair kicks off on Wednesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video


Debut thriller to Faber

Faber has pre-empted a debut thriller by Tim Baker, Fever City. Editorial director Angus Cargill... Continue reading at The Bookseller

[ The Bookseller | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut thriller


Big names give backing to Books Are My Bag

Celebrities and authors including Graham Norton and Ross Kemp have thrown their weight behind the... Continue reading at The Bookseller

[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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Amazon Debuts Kindle Unlimited in the U.K.

Amazon U.K. launched Kindle Unlimited, Amazon’s ebook subscription service, in the U.K. today with a 30 day free trial. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Storytel and Mofibo look for new markets

Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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PA manifesto backs market inquiry

A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller

[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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Fat Fox acquires debut picture book author Tan

Independent publisher Fat Fox Books has acquired the debut picture book from Wen Dee Tan, who... Continue reading at The Bookseller

[ The Bookseller | 2014-09-16 00:00:00 UTC ]
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On Books in Translation in the American Market

The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american market


HarperCollins Adds Digital Watermarks to E-books

HarperCollins has started using Digimarc Corp.’s watermarking system for ebooks to provide an extra layer of security to the sale of HC’s digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Bloomsbury signs debut author Lou Carter

Bloomsbury has acquired the world rights for two picture books from debut author Lou Carter.... Continue reading at The Bookseller

[ The Bookseller | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world rights #picture books


HarperCollins Inks Partnership With Chinese E-tailer

HarperCollins has reached an agreement to sell its English language ebooks in China through local online retailer JD.com and China National Publications Import. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
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