The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network has never worn heavier shackles than it does today. Today’s web has calcified into a mostly closed environment in which a few powerful players control the majority of information being shown to the masses. That’s not only bad for society, but it’s also untenable for the very brands that are funding the growth of these closed platforms. A vibrant, open web—one where quality, independent publishers can thrive on their own—is essential for not only the continued unrestricted exchange of information and ideas, but also to maintain a fair e-commerce and advertising marketplace for retailers and brands. Brand support of platforms with advantages creates a reinforcement loop that continues to give the platforms power over advertisers, content creators and the open web. If today’s advertisers want to maintain access to the audiences that matter most to them, they need to start diversifying the investment of their advertising dollars. The pendulum swings It’s only in understanding how the web has evolved since its inception that we can understand the precarious position in which we find ourselves today. Back in the fledgling days of the web, it was an entirely open system—and an... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. Continue reading at Digiday
[ Digiday | 2023-06-01 12:01:00 UTC ]
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Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC
[ CBC | 2023-05-27 08:00:00 UTC ]
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The third day of the U.S. Book Show was capped off on an entertaining note with a keynote given by Matthew Gray Gubler; the actor-turned-children’s book author-illustrator, who is known for his role as Dr. Spencer Reid on 'Criminal Minds,' made a segue into the literary world with the 2019... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:34:43 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:32:22 UTC ]
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The #1 pop culture publisher in the world gets a new look and lays out ambitions plans for the future. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
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Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian
[ The Guardian | 2023-05-05 16:21:38 UTC ]
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As part of a plan to cut 5% of its North American workforce force by June 30, HarperCollins has closed its Harper Design imprint this week, among other layoffs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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Microsoft is taking its superb AI art / visual designer tool, Microsoft Designer, and opening it up to the general public today. The company is also publicizing its intelligent features: AI-generated captions and hashtags, new image formatting for social media, and AI-powered editing... Continue reading at PC World
[ PC World | 2023-04-27 17:06:28 UTC ]
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Jenée Desmond-Harris is joined by bestselling author Lane Moore on this week’s episode. Continue reading at Slate
[ Slate | 2023-04-21 09:00:00 UTC ]
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Authors are asking their publishers in the UK 10 questions about the climate crisis and what it takes to get a book from the 'Tree to Me.' The post As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-18 05:42:45 UTC ]
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The author, activist, and educator delivers a scathing indictment of racist school reforms and plots a course for a more just future. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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London Book Fair has announced its first schools program, expected to bring 80 students to the floor of the trade show this week at Olympia. The post London Book Fair and Literacy Trust Open Schools Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 09:05:27 UTC ]
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After garnering national headlines, a group of Llano county commissioners on Thursday voted to table the idea of closing its public libraries. But as a federal lawsuit over the library's illegal removal of books it deemed offensive continues, library supporters say the library's future remains... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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Officials in Llano County considered closing the entire library system in lieu of returning challenged titles to its shelves. Continue reading at The New York Times
[ The New York Times | 2023-04-13 23:55:21 UTC ]
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The 2022 'Sustainable Business Report' from the Springer Nature Group examines workforce dynamics and responses to the climate crisis. The post Springer Nature Issues a New Sustainability Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-05 20:42:53 UTC ]
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The online book retailer Book Depository was bought by Amazon in 2011. By the end of April, it will be shutting down for good. Continue reading at Book Riot
[ Book Riot | 2023-04-04 13:41:38 UTC ]
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Gloucester-based bookseller bought by the retail giant in 2011 will shut at the end of AprilThe online shop Book Depository is due to close at the end of April, vendors and publishing partners have been told. This comes after the bookseller’s parent company Amazon announced it had decided to... Continue reading at The Guardian
[ The Guardian | 2023-04-04 11:07:43 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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The Keys will interview each other about their debut nonfiction book, The History of Sketch Comedy: A Journey Through the Art and Craft of Humor (Chronicle Books, Oct.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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