The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network has never worn heavier shackles than it does today. Today’s web has calcified into a mostly closed environment in which a few powerful players control the majority of information being shown to the masses. That’s not only bad for society, but it’s also untenable for the very brands that are funding the growth of these closed platforms. A vibrant, open web—one where quality, independent publishers can thrive on their own—is essential for not only the continued unrestricted exchange of information and ideas, but also to maintain a fair e-commerce and advertising marketplace for retailers and brands. Brand support of platforms with advantages creates a reinforcement loop that continues to give the platforms power over advertisers, content creators and the open web. If today’s advertisers want to maintain access to the audiences that matter most to them, they need to start diversifying the investment of their advertising dollars. The pendulum swings It’s only in understanding how the web has evolved since its inception that we can understand the precarious position in which we find ourselves today. Back in the fledgling days of the web, it was an entirely open system—and an... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-10 00:00:00 UTC ]
News tagged with:
#higher costs
#slow death
Igloo Books, renowned for its mass-market children’s books, is turning another page with the launch of SparkPool, an imprint for adult readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#igloo books
#adult readers
For 50 years, Usborne Publishing has created books that are bold, innovative, and highly appealing to young readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#usborne publishing
#young readers
For the children’s book creators Doug Salati, Brian Floca, Sophie Blackall, Rowboat Watkins, Johnny Marciano and Dasha Tolstikova, the light-filled space has become much more than just a place to work. Continue reading at The New York Times
[ The New York Times | 2023-08-03 09:01:00 UTC ]
More news stories like this | News stories tagged with:
#sophie blackall
#children’s book
The move to acquire the publisher, one of the five largest in the country, comes after the government blocked a deal last year on antitrust concerns. Continue reading at The New York Times
[ The New York Times | 2023-08-03 02:05:15 UTC ]
More news stories like this | News stories tagged with:
#antitrust concerns
For students embarking on their college journeys this fall, there’s no tool more essential than an APA style guide. Now in their seventh editions, the Publication Manual of the American Psychological Association and Concise Guide to APA Style remain invaluable resources for those tasked with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#social sciences
#college students
London's 13-year-old HopeRoad Publishing, focused on Caribbean, African, and Asian work, announces it's having cash-flow struggles. The post British Independent Publisher HopeRoad Opens Fundraising Appeal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-28 17:14:45 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
The seven-year-old Seattle-based Libro.fm opens a Bookshop.org-style audiobook-selling service in the UK, Australia, and New Zealand. The post Libro.fm Opens, Audiobook Sales Through Local Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-26 13:34:20 UTC ]
More news stories like this | News stories tagged with:
#audiobook sales
#local bookstores
#audiobook
Controversial owner Wendy McCaw has shut down Santa Barbara News-Press, which won Pulitzer prize in 1962The longest-running newspaper in southern California has ceased publication after filing for bankruptcy.The Santa Barbara News-Press has posted its last online edition after ceasing print... Continue reading at The Guardian
[ The Guardian | 2023-07-24 12:36:36 UTC ]
More news stories like this | News stories tagged with:
#southern california
#ceased publication
#online edition
#month ago
#print publication
#pulitzer prize
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with:
#user experience
#privately owned
He released an eight-episode documentary entirely via 90-second Reels, and the result is stunning. British botanist James Wong broke into TV in his twenties with the BBC series Grow Your Own Drugs, and although he’s gone on to be an award-winning garden designer and best-selling author of... Continue reading at Fast Company
[ Fast Company | 2023-07-06 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#big hair
#best-selling author
Springer Nature's promotional 'progress report' on open access and more outlines strides amid challenges in a complex, competitive sector. The post Springer Nature Issues Its New ‘Progress Report’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-28 20:01:57 UTC ]
More news stories like this | News stories tagged with:
#open access
#springer nature
Through a distribution deal with IPG, Oxford University Press now has a direct sales channel for its children's titles in the US and Canada. The post Oxford University Press Opens Distribution in the States and Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-26 18:10:30 UTC ]
More news stories like this | News stories tagged with:
#canada appeared
#distribution deal
#oxford university press
PublisHer's Bodour Al Qasimi leads the opening of a Korean chapter in Seoul, advancing women 'without having to change who we are.' The post PublisHer Opens a Korean Chapter at Seoul’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-20 20:19:45 UTC ]
More news stories like this | News stories tagged with:
#advancing women
#book fair
The outdoor gear company’s new headquarters adds visibility to its workspaces and its work. For an outdoor clothing and gear company, L.L. Bean’s offices were surprisingly cloistered. “About 90% of our employees did not have access to natural daylight. There were parts of the building that were... Continue reading at Fast Company
[ Fast Company | 2023-06-14 04:30:00 UTC ]
More news stories like this | News stories tagged with:
#executive chairman
#privately owned
A new essay collection aims to broaden readers’ perspectives on China and foster cross-cultural understanding. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
More news stories like this |
Ubisoft's long-awaited open world Star Wars game will arrive in 2024. The publisher announced Star Wars Outlaws on Sunday during Microsoft's Xbox and Starfield Direct showcase with a cinematic trailer that introduces fans to the game's Han Solo-like protagonist, Key Vess. Ubisoft is billing... Continue reading at Engadget
[ Engadget | 2023-06-11 17:27:38 UTC ]
More news stories like this | News stories tagged with:
#worth noting
#xbox series
#cinematic trailer
#key vess
#past games
#publisher announced
At the 18th ITW Thriller Awards Banquet, held on June 4 in New York, International Thriller Writers' commitment to supporting diverse authors was addressed by a number of speakers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#opening doors
With its Paris Book Market opening today, BIEF is observing 150 years of its service to French publishing in the international industry. The post In Paris, BIEF Celebrates Its 150th Year: ‘Open Marketplace’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-02 17:27:52 UTC ]
More news stories like this | News stories tagged with:
#open marketplace
#international industry
#french publishing
#book market
Abu Dhabi's Sheikh Zayed Book Award adds an 'Editing of Arabic Manuscripts' category as it opens a new round of submissions. The post Sheikh Zayed Book Award Adds New Category, Opens Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-01 17:34:13 UTC ]
More news stories like this | News stories tagged with:
#opens submissions
#abu dhabi
#zayed book
After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. Continue reading at Digiday
[ Digiday | 2023-06-01 12:01:00 UTC ]
More news stories like this | News stories tagged with:
#global reach
#digital media