The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed started breaking out its lifestyle channels, was coming to news. Shani Hilton, executive editor for news, said her goal isn’t necessarily to drive the most traffic, though, but to be “as high impact as possible.” The post Only 17 percent of BuzzFeed’s traffic goes to news appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-29 00:00:00 UTC ]
Le Monde believes there is a place for serious news on Snapchat Discover. The news publisher created a team of seven employees dedicated to just Snapchat content in the hope it can pull in more millennial readers. Le Monde has been testing the appetite for serious news on Snapchat since March... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday
[ Digiday | 2016-04-05 00:00:00 UTC ]
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Nosy Crow has said it has broken the one million sales mark for the first time with its The Rescue Princess series, written by author Paula Harrison and illustrated by Sharon Tancredi. The publisher has sold almost 10,000 copies of the books in the UK through Nielsen BookScan Total Consumer... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at Digiday
[ Digiday | 2015-05-29 00:00:00 UTC ]
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In popular genres such as sci-fi and fantasy, fan fiction based on the Wattpad model could easily disrupt the publishing industryFor a few years in the mid 2000s, I was the young librarian who got sent to schools to convince kids they really did want to read books. The truth of my experience was... Continue reading at The Guardian
[ The Guardian | 2015-02-13 00:00:00 UTC ]
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Female authors account for the vast majority of this year’s Waterstones Children’s Book Prize this year, with 15 of the 18 titles written by women (see full shortlists below). The prize is divided into three categories – best illustrated book, best fiction for 5-12s and best book for teens –... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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The future of digital publishing is increasingly borrowing from the long history of newspapers' political cartoons. The post Digital publishers turn to cartoons to cover the news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-13 00:00:00 UTC ]
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Online subscription service Scribd is adding 30,000 audiobooks to its library, with the “vast majority” available to UK customers. Publishers including HarperCollins, Scholastic, Blackstone and Naxos have made titles available. Audiobooks will be available as part of Scribd’s existing $8.99 a... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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The publishers of a weekly newspaper have issued an unreserved apology for "appearing to link football hooliganism with the Hillsborough tragedy".The latest issue of the Reading Chronicle carries a front page story, headlined "The other face of football", which says:"Football hooliganism may be... Continue reading at The Guardian
[ The Guardian | 2014-03-21 00:00:00 UTC ]
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A recent commentary in Jacobin raises the question of whether young people are being fed a lie about following their passionMany 20 and 30-somethings (if not those older and younger than that) grew up hearing the advice that all you need to do in life is "find your passion". The implication is... Continue reading at The Guardian
[ The Guardian | 2014-01-21 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Crains New York
[ Crains New York | 2013-12-12 00:00:00 UTC ]
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Magazine companies are increasingly shifting their attention to the surging Hispanic community in the U.S. and their impressive buying power.In the last 10 months, Hearst, Conde Nast and Time Inc. have introduced or strengthened English-language magazines and inserts aimed at Latinas, a growing... Continue reading at Advertising Age
[ Advertising Age | 2013-11-09 00:00:00 UTC ]
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"I find way too many inaccuracies," MacKenzie Bezos writes in a critical Amazon.com review of a new book about the company her husband founded.The vast majority of the 45 Amazon.com customers who have reviewed Bloomberg Businessweek writer Brad Stone's new book, The Everything Store: Jeff Bezos... Continue reading at Fast Company
[ Fast Company | 2013-11-05 00:00:00 UTC ]
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Facebook received about 38,000 data requests from government agents in 71 countries in the first half of 2013, according to the company's first Global Government Requests Report, which it published today. The report comprises both criminal and national security requests made in the first six... Continue reading at Fast Company
[ Fast Company | 2013-08-27 00:00:00 UTC ]
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Craig Chappelow has written about how leaders can be more successful. But he'd crack One Flew Over The Cuckoo’s Nest before the latest business book any day. Here's why he thinks you should, too. Read any good leadership books lately? Me either. It seems like popular books about leadership... Continue reading at Fast Company
[ Fast Company | 2013-06-17 00:00:00 UTC ]
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Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at AdWeek
[ AdWeek | 2011-08-25 00:00:00 UTC ]
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