Media brands never really die, even when they stop publishing.It's been about 10 years since FHM, a formerly high-flying "lad mag" originally known as For Him Magazine, stopped publishing a print edition in the U.S. But Bauer Xcel Media, which took over FHM's website when the U.K. edition of the magazine folded last year, recently reintroduced FHM as a digital-only destination in the U.S.The magazine, which appealed to guys with its brash sensibility and near-nude models, had its heyday in the 1990s. So today's up-and-coming man, a consumer demographic coveted by publishers and advertisers, might not really be familiar with the brand. But Allison Mezzafonte, senior VP-operations for Bauer Xcel Media US, isn't counting on it in her plans. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-18 00:00:00 UTC ]
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Over the past five years, licensed books and supplemental educational materials have increasingly made their way into school libraries and classrooms. Educators have come to accept that licensed titles are a way to bring in reluctant readers and sustain interest in subjects like math and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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An independent bookseller who launched a campaign to encourage more people to shop on their high... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Publishers and Apple fighting the US' Department of Justice over agency pricing have hit back... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Oxford University Press is to put its scholarly editions online for the first time in a digital... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Raymond Chandler is the latest classic author to have a current writer take on his mantle, with... Continue reading at The Bookseller
[ The Bookseller | 2012-08-08 00:00:00 UTC ]
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The Borders name will soon be retired as the Pearson Group looks to rebrand the remaining online... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
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Former children's laureate Michael Rosen is leading calls by children's book authors and... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Four local online newsrooms have united to broaden New Orleans’ news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-24 00:00:00 UTC ]
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Sphere is setting up an online hub for crime, thriller and mystery ebooks, commissioning new... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Representatives from across the industry met yesterday (19th July) to discuss reading for... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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If it wasn’t clear before that self-publishing is transforming the book industry, Pearson’s $116 million acquisition of self-publishing vendor Author Solutions Inc. should wipe away any lingering uncertainty. The purchase of Author Solutions—which has 1,600 employees, has published 150,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times
[ The New York Times | 2012-07-10 00:00:00 UTC ]
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The front page of the New York Times Book Review has always been—and continues to be—a much coveted spot for authors and publishers alike. But just how much does a Book Review cover affect a book’s sales in today’s publishing climate—does the revered paper publication still move units in the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic
[ The Atlantic | 2012-07-03 00:00:00 UTC ]
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As Independent Booksellers Week gets into full swing, the Booksellers Association has released... Continue reading at The Bookseller
[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com
[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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