NowThis Hires Its First CEO Since Being Spun Off by Vox Media

Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by Accelerate Change, a nonprofit media company with a portfolio including titles... Continue reading at 'AdWeek'

[ AdWeek | 2023-12-19 09:31:39 UTC ]

Other news stories related to: "NowThis Hires Its First CEO Since Being Spun Off by Vox Media"


BuzzFeed's Audience Spends Over 100 Million Monthly Hours On BuzzFeed

Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company

[ Fast Company | 2016-02-19 00:00:00 UTC ]
More news stories like this


What’s in a name? With growth, digital publishers face tough branding questions

New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday

[ Digiday | 2016-02-16 00:00:00 UTC ]
More news stories like this


Publishers’ distributed strategies face murky measurement

The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday

[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this


Viral site LittleThings is big on Facebook, but not Facebook video yet

Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday

[ Digiday | 2015-11-19 00:00:00 UTC ]
More news stories like this


Author Aitken sets up Not Bad Books

Ben Aitken has set up independent publisher Not Bad Books after writing his début travel memoir, Dear Bill Bryson. Continue reading at The Bookseller

[ The Bookseller | 2015-10-19 00:00:00 UTC ]
More news stories like this


Google's AMP Is Facebook's Instant Articles for the Mobile Web

To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this


Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this


Profile turnover exceeds £10m

Profile has seen a “breakthrough financial year” with turnover exceeding £10m for the first time in the company’s history, the publisher has said.  Turnover was up 26% year-on-year to £10.4m with operating profit at just over £1m for the year 2014-2015. The company was named as the Independent... Continue reading at The Bookseller

[ The Bookseller | 2015-09-19 00:00:00 UTC ]
More news stories like this


Apple Has Snagged More Than 50 Publishers For Its News App

Apple has recruited publishers like Conde Nast and Vox Media in its quest to create the news reader to beat all news readers.Apple has signed up several new media brands to its upcoming Apple News app, which is intended as a competitor to Flipboard and other news aggregators. As Apple gears up... Continue reading at Fast Company

[ Fast Company | 2015-09-03 00:00:00 UTC ]
More news stories like this


How Vox Media slashed its webpage load time in half

The sharp rise in mobile readership has forced publishers to ask themselves hard questions about their site performance. Joining the likes of GQ and The Washington Post, Vox Media has taken a hard look at its page load time, cutting it in half to an average of 11.5 seconds. Vox did this by... Continue reading at Digiday

[ Digiday | 2015-08-26 00:00:00 UTC ]
More news stories like this


NBCUniversal Closing In On a $250 Million BuzzFeed Deal

The media behemoth is also in talks with Vox Media to bring its valuation to $850 million.NBCUniversal is nearing a deal to invest $250 million in BuzzFeed, according to Re/code. The media conglomerate is also deep in negotiations with Vox Media, an investment that would bring the online... Continue reading at Fast Company

[ Fast Company | 2015-07-30 00:00:00 UTC ]
More news stories like this


New Breed of Digital Publishers Just Say No to Ad Tech

Today’s new breed of digital publishers is just not that into ad tech.     Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
More news stories like this


Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called... Continue reading at AdWeek

[ AdWeek | 2015-07-21 00:00:00 UTC ]
More news stories like this


AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this


And Other Stories accepts Shamsie challenge

Independent publisher And Other Stories will only publish books by female writers in 2018, in response to a call for a Year of Publishing Women by the author Kamila Shamsie. The initiative, to be held in 2018 to coincide with the 100th anniversary of women getting the vote in the UK, would help... Continue reading at The Bookseller

[ The Bookseller | 2015-06-12 00:00:00 UTC ]
More news stories like this


SAGE acquires Pion

SAGE has purchased Pion Limited, an independent publisher of academic journals. The sale, which was brokered by Bertoli Mitchell LLP, was announced jointly by chairman for Pion, David Cohen and Ziyad Marar, SAGE’s global publishing director. The acquisition results in Pion’s entire publishing... Continue reading at The Bookseller

[ The Bookseller | 2015-05-28 00:00:00 UTC ]
More news stories like this


Tech blog spinoff Re/code acquired by Vox Media

Tech news blog Re/code has been acquired by online publishing company Vox Media, just 18 months after spinning off from its former parent, The Wall Street Journal. Continue reading at Stuff

[ Stuff | 2015-05-27 00:00:00 UTC ]
More news stories like this


Printing and Publishing at Black Classic Press

After running Black Classic Press for nearly 40 years, founder W. Paul Coates said he is proud of his work as an independent publisher. But he said his work running BCD Digital Printing, a short-run printing operation, may be more significant: “I don’t know of any other full-time... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this


Industry seconds Franklin’s fears for further cuts to libraries

Libraries, publishers and bookshops will suffer under a Conservative government, a leading independent publisher has warned. When collecting the Independent Publisher of the Year trophy at the Bookseller Industry Awards on Monday (11th May), Profile Books m.d. Andrew Franklin gave a strong... Continue reading at The Bookseller

[ The Bookseller | 2015-05-15 00:00:00 UTC ]
More news stories like this


‘It was a classic case of naive creatives, not protecting what they’d got’

Shindig!’s Jon Mills and Andy Morten on the perils of striking a magazine publishing deal without the proper paperworkJust before Easter, Jon Mills and Andy Morten signed off the 47th issue of Shindig!, the music magazine the two of them have been producing for around 20 years. Although... Continue reading at The Guardian

[ The Guardian | 2015-05-10 00:00:00 UTC ]
More news stories like this