Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses. Nielsen Global Media will focus on providing measurement metrics, including... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-07 18:41:04 UTC ]
News tagged with: #strategic review #market research #nielsen

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The ‘New York Times Book Review’ Mixes It Up

Gilbert Cruz, the new editor of the 'Review,' plans to keep experimenting to find the perfect formula for books coverage at the paper of record. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Book Review: ‘Pageboy: A Memoir,’ by Elliot Page

In the “brutally honest” memoir “Pageboy,” the actor recounts the fears and obstacles to gender transition, and the hard-won happiness that’s followed. Continue reading at The New York Times

[ The New York Times | 2023-06-06 09:00:19 UTC ]
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Book Review: ‘Code Red’ and ‘Calling the Moon: 16 Period Stories From BIPOC Authors’

Decades after “Are You There God? It’s Me, Margaret,” an anthology and a novel let readers see periods through the eyes of diverse protagonists. Continue reading at The New York Times

[ The New York Times | 2023-06-02 09:00:39 UTC ]
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ABA Meetings Highlight Membership Growth, Strategic Plans

During its annual meeting and community forum, ABA leaders pointed to steady growth in membership over the last three years and outlined plans to deal with new issues, including book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Read Marilynne Robinson’s 1988 review of Raymond Carver’s final collection.

Raymond Carver, one of the most beloved and influential short story writers in the history of American fiction, was born eighty-five years ago today. Below is a New York Times review of Carver’s final story collection, Where I’m Calling From, written by future Pulitzer Prize (and Orange Prize,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-25 17:31:12 UTC ]
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Horizon reaches currency deal with Nielsen rival VideoAmp

Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age

[ Advertising Age | 2023-05-24 13:00:00 UTC ]
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Book Review: ‘American Childhood,’ by Todd Brewster

From the 19th century to the present, the photos collected in Todd Brewster’s latest book offer glimpses into the lives of our nation’s youngest members. Continue reading at The New York Times

[ The New York Times | 2023-05-19 09:00:43 UTC ]
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Book Review: ‘Easily Slip Into Another World,’ by Henry Threadgill

Henry Threadgill’s memoir unfolds from his maddening wartime experience to his boundary-pushing musical career. Continue reading at The New York Times

[ The New York Times | 2023-05-19 02:17:52 UTC ]
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Book Review: ‘Yellowface,’ by R.F. Kuang

In “Yellowface,” R.F. Kuang satirizes the publishing industry with a tale of a struggling writer who passes off her recently deceased friend’s book as her own. Continue reading at The New York Times

[ The New York Times | 2023-05-16 09:00:23 UTC ]
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Book Review: ‘Easily Slip Into Another World,’ by Henry Threadgill

Henry Threadgill’s memoir unfolds from his maddening wartime experience to his boundary-pushing musical career. Continue reading at The New York Times

[ The New York Times | 2023-05-15 09:00:20 UTC ]
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Book Review: ‘The Labors of Hercules Beal,’ by Gary D. Schmidt, and ‘The Storyteller,’ by Brandon Hobson

In new novels by the National Book Award finalists Gary D. Schmidt and Brandon Hobson, adolescent boys navigating parental loss find strength in ancient mythology. Continue reading at The New York Times

[ The New York Times | 2023-05-12 09:00:15 UTC ]
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Book Review: ‘Our Migrant Souls,’ by Héctor Tobar

“Our Migrant Souls,” the author’s first nonfiction book in nearly a decade, is a deeply personal meditation on Latino American experience. Continue reading at The New York Times

[ The New York Times | 2023-05-09 09:00:12 UTC ]
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Book Review: ‘African Studies,’ by Edward Burtynsky

A large-format photo book reveals the toll of industrialization on the landscapes of sub-Saharan Africa. Continue reading at The New York Times

[ The New York Times | 2023-05-05 09:00:51 UTC ]
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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday

[ Digiday | 2023-05-05 04:01:00 UTC ]
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Nielsen and the Future of TV Measurement

We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek

[ AdWeek | 2023-05-02 20:53:41 UTC ]
More news stories like this | News stories tagged with: #tv measurement #hit series #nielsen


Traffic review: Ben Smith on Bannon, BuzzFeed and where it all went wrong

Now a co-founder of Semafor, formerly of Politico, BuzzFeed and the New York Times, the author expertly pulls readers inBen Smith is a willing passenger on the rollercoaster also known as the internet. He reported for Politico, was founding editor-in-chief at BuzzFeed News and did a stint as a... Continue reading at The Guardian

[ The Guardian | 2023-04-29 06:00:28 UTC ]
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Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek

[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | News stories tagged with: #cross-platform measurement #latest effort #media agencies #streaming platforms #nielsen


Book Review: ‘Affinities,’ by Brian Dillon

In “Affinities,” his latest book of essays, the critic Brian Dillon meditates on images by photographers, filmmakers, dancers and other artists, exploring their attractions and affiliations. Continue reading at The New York Times

[ The New York Times | 2023-04-25 09:00:20 UTC ]
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Book Review: ‘Mott Street,’ by Ava Chin

Ava Chin’s memoir is an expansive family history encompassing perilous journeys, sensational crimes and social change. Continue reading at The New York Times

[ The New York Times | 2023-04-24 12:37:54 UTC ]
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Can You Guess The Horror Book Based On Its 1-Star Reviews?

You've seen every movie on Shudder and have a whole bookshelf devoted to King, but can you guess the horror book based on its 1-star reviews? Continue reading at Book Riot

[ Book Riot | 2023-04-20 10:34:00 UTC ]
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