Nielsen Sold to Private Equity Firms for $16 Billion

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting an acquisition offer of roughly $15 billion from a... Continue reading at 'AdWeek'

[ AdWeek | 2022-03-29 13:52:12 UTC ]

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A year after facing steep declines, NFL ad pricing is on the rebound

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[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

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[ AdWeek | 2019-09-05 20:28:29 UTC ]
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Oregon-Auburn nail-biter gets college football season off to a fast start

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[ Advertising Age | 2019-09-04 17:06:00 UTC ]
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Editor & Publisher Magazine Sold to Digital Media Consultant

A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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NFL joins TikTok and plans to help brands sponsor its content

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[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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Hold the ketchup, pass the ranch!

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[ Advertising Age | 2019-09-03 09:00:00 UTC ]
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Oliver’s Veg puts down roots in the number one spot

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[ The Bookseller | 2019-09-03 00:11:58 UTC ]
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Networks Luck out as bereft Colts are limited to just three national TV windows

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[ Advertising Age | 2019-08-29 21:57:17 UTC ]
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Fox News advertisers get a direct line to the Viewer-in-Chief

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[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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[ The Bookseller | 2019-08-28 05:37:15 UTC ]
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With splashy logo reveal, the XFL steals some of the NFL’s thunder

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[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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[ Advertising Age | 2019-08-16 20:15:26 UTC ]
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[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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[ Advertising Age | 2019-08-13 20:58:29 UTC ]
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[ The Bookseller | 2019-08-13 17:45:11 UTC ]
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[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
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[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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