Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Amazon’s Colorsoft Launch Has Left Some Customers Without a Kindle at All

Faulty devices have thrown a wrench in the company’s trade-in program for its color ebook reader. Continue reading at Wired

[ Wired | 2024-11-14 12:15:00 UTC ]
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Christian Writer's Top Award Takes Fantasy to New Reality

On November 14, Christian Spec fiction author Sharon Hinck will be inducted into The Christy Award Hall of Fame, a milestone for both the author and the increasingly popular genre. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-05 05:00:00 UTC ]
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How Brands Find New Audiences As Media Habits Shift

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek

[ AdWeek | 2024-11-04 19:20:03 UTC ]
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How Should Debut Novelists Measure Success?

Earlier this May, an Esquire article by Kate Dwyer called “Why Are Debut Novels Failing to Launch?” channeled the fear of debut novelists everywhere: What happens if no one buys my book? Book sales are an important way for editors and agents to gauge whether to invest in an author. If her first... Continue reading at The Millions

[ The Millions | 2024-10-16 12:00:00 UTC ]
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Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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Editorial: Swagger takes a back seat to competence and hard work at City Hall

At last, competency trumped loyalty.Mayor Eric Adams this week elevated Maria Torres-Springer — a deeply experienced public servant with allies in the business, real estate and nonprofit communities — to the number-two job at City Hall. The move elicited a collective sigh of relief that some... Continue reading at Crains New York

[ Crains New York | 2024-10-11 10:03:49 UTC ]
More news stories like this | News stories tagged with: #pearson #andrew cuomo #growing list


Special Editions of Books Take a Special Touch

The rise of BookTok and a "collector's mindset" among readers are fueling a surge in demand for eye-catching deluxe editions for frontlist fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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New Books Take Fresh Looks at Witchcraft

A rundown of new and forthcoming titles that examine witches and the occult arts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Court Takes Charge of SPD Claims

Filings show the now-defunct distributor still owes more than $316,000 to 163 publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Two Dot-com Booksellers take Online Honors

'Newsweek' has included Seattle-based ThriftBooks and Nashville-based Lifeway in its annual list of the "500 Best Online Shops" for the sixth consecutive year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-10 04:00:00 UTC ]
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The best Prime Day Kindle deals take up to 25 percent off the Scribe and Paperwhite models

In these final hours of Amazon's October Prime Day sale, we're down to just two Kindle models on sale (or, really available at all) on Amazon's site. Why are there just two active listing for Kindles right now? It's almost certainly because Amazon is going to announce new models soon. We have no... Continue reading at Engadget

[ Engadget | 2024-10-09 22:01:36 UTC ]
More news stories like this | News stories tagged with: #kindle #follow @engadgetdeals #pay $20 #stay tuned #buying advice #two-year warranty #late-night reading #flush-front design #standard devices #free trial #extended warranty #adult counterparts #reading preferences #300-ppi screen #budget ereader


Removing Books From Libraries Often Takes Debate. But There’s a Quieter Way.

Weeding, or culling old, damaged or outdated books, is standard practice in libraries. But in some cases it is being used to remove books because of the viewpoint they express. Continue reading at The New York Times

[ The New York Times | 2024-10-08 09:01:27 UTC ]
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Joby Aviation’s electric air taxi takes flight in NYC, powered by $500M from Toyota

Soon you might be able to take a flying taxi to the airport. It’s not science fiction anymore: New York City could, in the near future, see air taxis buzzing around the skies. Continue reading at Fast Company

[ Fast Company | 2024-10-04 17:36:00 UTC ]
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Murdoch-backed REA abandons attempt to take over Rightmove

Decision comes after UK real estate portal turned down fourth offer from Australian property companyBusiness live – latest updatesThe Rupert Murdoch-backed real estate company REA Group has abandoned its attempt to take over the website Rightmove after its fourth offer was rebuffed on Monday.The... Continue reading at The Guardian

[ The Guardian | 2024-09-30 12:05:59 UTC ]
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How Booksellers Are Taking On Book Banners

Alongside educators and librarians, indie booksellers across the country are rising up to defend the freedom to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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VMAs Swiftly Reach Biggest Audience in 4 Years

The 2024 Video Music Awards were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8%... Continue reading at AdWeek

[ AdWeek | 2024-09-13 11:57:00 UTC ]
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An Acerbic Young Writer Takes Aim at the Identity Era

Tony Tulathimutte, a master comedian, has produced an audacious, original and highly disturbing book that steers directly into the oncoming traffic of current liberal piety. Continue reading at The New York Times

[ The New York Times | 2024-09-13 09:01:41 UTC ]
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The VMAs Swiftly Reach Biggest Audience in 4 Years

The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year... Continue reading at AdWeek

[ AdWeek | 2024-09-12 22:15:35 UTC ]
More news stories like this | News stories tagged with: #nielsen #biggest audience #wednesday night #nielsen data #big ratings #8% year #vmas delivered


Tim O'Connell Takes the Reigns at Saga Press

O’Connell comes to Saga from the flagship Simon & Schuster imprint, for which he will continue to acquire literary fiction and select nonfiction. Joe Monti, who founded Saga in 2015, has been promoted to VP, associate publisher, and editorial director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-10 04:00:00 UTC ]
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C&C Offset Implements Better and Greener Solutions

Changing reading habits and purchasing patterns have prompted the C&C team to continuously look for newer and greener technologies and smarter manufacturing processes. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #greener technologies #cc team #purchasing patterns #greener solutions