Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-09-14 13:51:57 UTC ]
Novelist’s return to the dystopia of Gilead sold more than 100,000 copies in hardback in its first week on sale in the UKA hardback copy of Margaret Atwood’s follow-up to The Handmaid’s Tale, The Testaments, was sold every four seconds in the UK last week, according to sales figures that show... Continue reading at The Guardian
[ The Guardian | 2019-09-17 14:57:57 UTC ]
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Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 15:30:00 UTC ]
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Jamie Oliver’s Veg (Michael Joseph) has continued to prove fruitful in its third week in the UK Official Top 50 number one spot, with its volume through Nielsen BookScan’s TCM rising 22.5% week on week to 37,951 copies sold. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 10:23:31 UTC ]
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The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 07:00:00 UTC ]
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Given the savagery with which New England Patriots dispatched the Pittsburgh Steelers, NBC executives would have been forgiven for thinking that last night’s “Sunday Night Football” opener would disappoint on the ratings front. And while viewers began tuning out once Tom Brady and Co. had... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 22:50:19 UTC ]
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Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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[caption id="attachment_170775" align="alignright" width="150"] Jennifer Litterick[/caption] EnsembleIQ's board of directors has appointed Jennifer Litterick as the company's next CEO, effective immediately, marking the third leadership change at the Chicago-based B2B publisher since its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-09 19:33:28 UTC ]
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Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek
[ AdWeek | 2019-09-05 20:28:29 UTC ]
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For the first time since 2014, the Alabama Crimson Tide were not featured in “ESPN’s Saturday Night Football” opener, and while Nick Saban’s charges tend to reward the networks with big ratings numbers, their arch-rivals Auburn more than made up for their absence. According to Nielsen... Continue reading at Advertising Age
[ Advertising Age | 2019-09-04 17:06:00 UTC ]
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A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner restaurant in Iowa City got photobombed by a 22-year-old college student elbowing her way through a small crowd gathered around the bar. “Sorry, I’m just... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 09:00:00 UTC ]
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Jamie Oliver’s Veg (Michael Joseph) has blossomed in its second week in the UK Official Top 50 number one spot, improving 28% in volume week on week to 30,974 copies sold through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 00:11:58 UTC ]
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Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s... Continue reading at Advertising Age
[ Advertising Age | 2019-08-29 21:57:17 UTC ]
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Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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Jamie Oliver’s Veg (Michael Joseph) has leapt straight into the UK Official Top 50 number one spot, selling 24,261 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 05:37:15 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons The XFL this week took the wraps off the names... Continue reading at Advertising Age
[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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