Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's offering. Unified ID 2.0 is The... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-02 18:23:42 UTC ]
News tagged with: #latest company #trade desk #open web #nielsen

Other Publishing stories related to: 'Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0'

Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

2 great thrillers to read now -- and 2 for your summer reading list

Get ready for summer with domestic suspense novels by Lisa Scottoline, Sally Hepworth, Katie Gutierrez and Amanda Jayatissa Continue reading at The Washington Post

[ The Washington Post | 2022-05-14 12:00:14 UTC ]
More news stories like this | News stories tagged with: #lisa scottoline #sally hepworth

Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek

[ AdWeek | 2021-12-21 12:30:00 UTC ]
More news stories like this | News stories tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Navigate360, a security-services company, buys Social Sentinel, a threat-detection company

Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
More news stories like this | News stories tagged with: #digital content

Weekly E-Ranking: 2 Fast 2 Furious

Fire and Fury burned into the Weekly E-Book Ranking number one spot for a second week running, denying Kimberley Chambers her second ebook top spot. Continue reading at The Bookseller

[ The Bookseller | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week running

Are You a Media Company or a Technology Company?

Let’s start with two truths. First, publishers need cutting-edge technology to hook an audience through today’s digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology can’t just be about product design -- it’s got to go beyond to create... Continue reading at AllThingsD

[ AllThingsD | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #technology company #cutting-edge technology

The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #magazine publishers

Springer Nature Says More than 99 Percent of German Higher Learning Joins DEAL

Springer Nature, one of three Projekt Deal publishers, cites agreements with 99-percent of Germany's higher-learning institutions. The post Springer Nature Says More than 99 Percent of German Higher Learning Joins DEAL appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-08 00:08:15 UTC ]
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Alyssa Awe to Join Macmillan as Exec V-p of Biz Dev, Strategy

Awe will join the publisher in the newly created role on June 3, and will oversee the publisher's strategic initiatives, business development, and central marketing, as well as its audio division and publishers-at-large. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #strategic initiatives #business development #audio division #macmillan

Frankfurt Joins European Network for Youth Reading Events and Festivals

A new concerted effort, opened during Bologna Children's Book Fair by the Montreuil Children’s Book Fair, has 15 publishing event producers. The post Frankfurt Joins European Network for Youth Reading Events and Festivals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-03 01:02:49 UTC ]
More news stories like this | News stories tagged with: #concerted effort #bologna children #book fair #children’s book #children's book

Lit Hub Daily: May 2, 2024

Caroline Carlson recommends new children’s books by Matt Hunt, Julie Flett, Vera Brosgol, and more. | Lit Hub Reading Lists “True intimacy means striving for complete knowing.” Khadijah Queen on intimacy, self-care, and the asexual spectrum. | Lit Hub Memoir Are you the literary asshole if you... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-02 10:30:33 UTC ]
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AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
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Liz Truss book enters bestseller list in 70th place with 2,228 copies sold

Former PM’s first-week sales compare with 21,000 for David Cameron’s memoir and 92,000 for Tony Blair bookLiz Truss’s book about her 49-day stint as prime minister sold 2,228 copies in the UK during its first week on sale, after a wall-to-wall promotional media blitz.Ten Years to Save the West:... Continue reading at The Guardian

[ The Guardian | 2024-04-26 15:49:38 UTC ]
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The Latest Unicorn: Scholastic Adapts Manga for the Middle Grade

Manga for readers 12 and under is still a small category in the U.S., so it’s big news that Scholastic will begin publishing manga under its Graphix imprint. First up: an updated take on Osamu Tezuka’s Unico series, first published in 1976. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #latest unicorn #middle grade #small category #big news #graphix imprint #osamu tezuka #manga #scholastic

The Latest Unicorn

Manga for readers 12 and under is still a small category in the U.S., so it’s big news that Scholastic will begin publishing manga under its Graphix imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Circana BookScan on March 2024: US Print Books 2 Percent Under 2023

The Circana BookScan analysis of the US print market in March shows that Q1 2024 was 15 percent ahead of where it was in 2019. The post Circana BookScan on March 2024: US Print Books 2 Percent Under 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-16 20:56:31 UTC ]
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Double The Book Bans In Half The Time: PEN America’s Latest Book Ban Report

PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot

[ Book Riot | 2024-04-16 12:05:00 UTC ]
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Five Publishers Join Lawsuit to Stop Iowa Book Banning Bill

Five more publishers, including the remaining Big Five publishers, have now joined as plaintiffs to help defend against the state’s bid to lift the block on appeal on Iowa's book banning law, SF 496. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Bologna Children’s Book Fair Closes With 31,735 Trade Visitors

The Bologna Children's Book Fair reports 31,735 trade visitor attendees in 2024, an increase of 10 percent over 2023. The post Bologna Children’s Book Fair Closes With 31,735 Trade Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-11 17:33:28 UTC ]
More news stories like this | News stories tagged with: #bologna children #bologna children’s book fair #children's book #children’s book