For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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This year, the nonprofit publisher won its first National Book Award for Craig Santos Perez's poetry collection 'from unincorporated territory [åmot].' Its publisher, Rusty Morrison, forecasts solid sales for that title, and others, this holiday season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-04 05:00:00 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Amazon started its Black Friday deals early this year, and many Amazon devices are on sale right now. We sifted through the sale and selected standout deals on Amazon Kindles, Fire TV sticks, Echo speakers, and Eero routers. There's also a bundle that combines an Amazon... Continue reading at Engadget
[ Engadget | 2023-11-17 15:30:25 UTC ]
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Ned Blackhawk received the nonfiction award, with “The Rediscovery of America: Native Peoples and the Unmaking of U.S. History.” Continue reading at The New York Times
[ The New York Times | 2023-11-16 12:36:45 UTC ]
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'Blackouts,' 'The Rediscovery of America,' 'unincorporated territory [åmot],' 'The Words That Remain,' and 'A First Time for Everything' took home this year's National Book Awards at a ceremony that concluded with more than a dozen finalists calling for a ceasefire in Gaza. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-15 05:00:00 UTC ]
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With several National Book Awards finalists planning to call for a ceasefire in Gaza at tomorrow's ceremony, Zibby Media has withdrawn its sponsorship of the event over what CEO Zibby Owens called the "inappropriate conduct and collusion of its nominees." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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The ghost story is one of the most vibrant modes in U.S. American literature today. But why are ghost stories still relevant? Continue reading at Book Riot
[ Book Riot | 2023-10-26 10:35:00 UTC ]
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Plus:Insurance giant Empire names DeStefano president to lead NY commercial businessTeladoc revenue grows 8% in Q3 following growth of chronic care businessState announces $4M to expand mental health outpatient treatment opportunities Continue reading at Crains New York
[ Crains New York | 2023-10-26 09:33:03 UTC ]
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Seeing untold promise in new technology, he was a prime mover in the creation of the cable industry, helping to transform Time Warner Cable into a giant in the field. Continue reading at The New York Times
[ The New York Times | 2023-10-19 20:03:36 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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The actor and literacy advocate will host the ceremony after the National Book Foundation dropped its original host, Drew Barrymore. Continue reading at The New York Times
[ The New York Times | 2023-10-13 14:37:31 UTC ]
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Burton replaces Drew Barrymore, whose invitation to host the awards was rescinded following her decision to continue filming and airing her talk show amid the Writers Guild of America strike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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Today, the National Book Foundation announced their finalists for the 2023 National Book Awards in five categories: Fiction, Nonfiction, Poetry, Translated Literature, and Young People’s Literature. Five winners will be selected from the twenty-five finalists and announced on Wednesday, November... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-03 14:15:17 UTC ]
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Nana Kwame Adjei-Brenyah, Paul Harding and Cristina Rivera Garza are among the honorees. Winners will be announced next month. Continue reading at The New York Times
[ The New York Times | 2023-10-03 14:00:07 UTC ]
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