Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with: #major shift #linear tv #nielsen

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2023 National Book Award Shortlists Announced

The National Book Foundation has announced the 2022 National Book Award longlists. Five finalists in each of the five categories will be announced at an awards ceremony on November 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #awards ceremony #national book foundation #national book award


How the nation's most famous newspaper editor took on Trump and his own reporters

Former Washington Post editor Martin Baron joins the L.A. Times Book Club Oct. 11 to discuss "Collision of Power," his book about Trump, Bezos and the future of journalism. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-02 13:00:31 UTC ]
More news stories like this | News stories tagged with: #times book


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Bestselling author Naomi Wood wins 2023 BBC national short story award

The UEA creative writing lecturer won for Comorbidities, which judging chair Reeta Chakrabarti called a ‘sparkling gem’ that tackles serious issues with a ‘light and wry touch’• Read the story belowNaomi Wood has won the 2023 BBC national short story award for Comorbidities, a story about a... Continue reading at The Guardian

[ The Guardian | 2023-09-26 19:00:36 UTC ]
More news stories like this | News stories tagged with: #judging chair #bestselling author


Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
More news stories like this | News stories tagged with: #diverse audiences #somos


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit


Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement

JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age

[ Advertising Age | 2023-09-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Here’s the longlist for the 2023 National Book Award for Fiction.

Today, the National Book Foundation announced the longlist for the 2023 National Book Award for Fiction. The ten titles on the longlist were selected from a pool of 496 books submitted for consideration by their publishers; this year’s judges for Fiction are Steph Cha, Calvin Crosby, Silas... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-15 14:15:56 UTC ]
More news stories like this | News stories tagged with: #ten titles #steph cha #calvin crosby #national book foundation #national book award


US National Book Awards 2023 Longlist: Nonfiction

A majority of newcomers: Nine of the 10 longlisted nonfiction authors in 2023 are getting National Book Award attention for the first time. The post US National Book Awards 2023 Longlist: Nonfiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-14 22:53:40 UTC ]
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VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
More news stories like this | News stories tagged with: #nielsen


Here’s the longlist for the 2023 National Book Award for Nonfiction.

Today, the National Book Foundation announced the longlist for the 2023 National Book Award for Nonfiction. The ten titles on the longlist were selected from a pool of 638 books submitted for consideration by their publishers; this year’s judges for Nonfiction are Hanif Abdurraqib, Ada Ferrer... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-14 19:15:07 UTC ]
More news stories like this | News stories tagged with: #ten titles #hanif abdurraqib #sarah schulman #national book foundation #national book award


Here’s the longlist for the 2023 National Book Award for Poetry.

Today, the National Book Foundation announced the longlist for the 2023 National Book Award for Poetry. The ten titles on the longlist were selected from a pool of 295 books submitted for consideration by their publishers; this year’s judges for Poetry are Rick Barot, Heid E. Erdrich (Chair),... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-14 14:15:10 UTC ]
More news stories like this | News stories tagged with: #ten titles #national book foundation #national book award


Here’s the longlist for the 2023 National Book Award for Translated Literature.

Today, the National Book Foundation announced the longlist for the 2023 National Book Award for Translated Literature. The ten titles were originally published in seven different languages—Arabic, Dutch, French, German, Korean, Portuguese, and Spanish—and were selected from a pool of 154 books... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-13 19:15:43 UTC ]
More news stories like this | News stories tagged with: #translated literature #ten titles #originally published #national book foundation #national book award


Here’s the longlist for the 2023 National Book Award for Young People’s Literature.

Today, the National Book Foundation announced the longlist for the 2023 National Book Award for Young People’s Literature. The ten titles were all written by newcomers to the National Book Awards, and were selected from a pool of 348 books submitted for consideration by their publishers. This... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-13 14:15:55 UTC ]
More news stories like this | News stories tagged with: #ten titles #national book foundation #national book award


2023 National Book Award Longlists Announced

The National Book Foundation is announcing the 2022 National Book Award longlists this week. Five finalists in each of the five categories will be named on October 3, and the winners will be announced during the awards ceremony on November 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #awards ceremony #national book foundation #national book award


Drew Barrymore is dropped as National Book Awards host amid writers' strike controversy

The National Book Foundation has rescinded Drew Barrymore's invitation to host the National Book Awards while her show tapes amid the Hollywood strikes. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-09-12 23:23:20 UTC ]
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National Book Awards Drops Drew Barrymore as Host

The National Book Awards has rescinded its invitation to Drew Barrymore to host the 74th National Book Awards following the actor's decision to resume filming her daytime talk show in spite of the ongoing Hollywood strikes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
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US National Book Foundation Honors Poet Rita Dove

The former US poet laureate, Rita Dove is the National Book Foundation's 2023 Distinguished Contribution medal winner. The post US National Book Foundation Honors Poet Rita Dove appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-08 18:57:16 UTC ]
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US National Book Foundation: Paul Yamazaki Wins the Literarian Award

For more than 50 years a bookseller at City Lights, San Francisco's Paul Yamazaki is the National Book Foundation's Literarian Award winner. The post US National Book Foundation: Paul Yamazaki Wins the Literarian Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-06 22:16:49 UTC ]
More news stories like this | News stories tagged with: #literarian award #city lights #bookseller


Bonnie Garmus wrote 'Lessons in Chemistry.' She learned the formula for TV would bring changes

The British author discusses having her bestselling book adapted for an Apple TV+ series starring Brie Larson: "It's different from my vision, but it doesn't mean that it's not as good at all." Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-31 10:00:32 UTC ]
More news stories like this | News stories tagged with: #bestselling book #british author