Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with:
#upcoming launch
#nielsen
The social-media success of #BookTok has prompted TikTok in England to open a 'TikTok Book Club' featuring a different title monthly. The post In the United Kingdom, TikTok Announces Its Own Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-21 00:24:33 UTC ]
More news stories like this | News stories tagged with:
#united kingdom
##booktok
#book club
The publisher of the Simon & Schuster imprint, Dana Canedy, is leaving to write her memoir's sequel, which S&S is to publish in 2024. The post At Simon & Schuster, Jonathan Karp Announces Dana Canedy’s Departure appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-19 21:52:50 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#dana canedy
Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
More news stories like this | News stories tagged with:
#industry professionals
#book awards
#nielsen
A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
More news stories like this |
The winners of the 2022 Whiting Literary Magazine Prize celebrating "excellence in publishing and advocacy for writers" have been announced. Continue reading at Book Riot
[ Book Riot | 2022-07-14 21:40:54 UTC ]
More news stories like this | News stories tagged with:
#literary magazine
The winners of the fifth annual Whiting Literary Magazine Prizes have been announced, with five publications, including 'Electric Literature' and 'Zyzzyva,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#electric literature
#taking home
#combined total
#literary magazine
The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek
[ AdWeek | 2022-07-12 10:01:54 UTC ]
More news stories like this | News stories tagged with:
#reach readers
#grown rapidly
#majority stake
#$75 million
#news publisher
Goodreads has announced its list of the top 36 most popular historical fiction books of 2022 (so far), according to users' interest. Continue reading at Book Riot
[ Book Riot | 2022-07-11 14:45:32 UTC ]
More news stories like this | News stories tagged with:
#historical fiction
The auction, running July 12–26, will benefit two grassroots abortion funds and includes donated items from Neil Gaiman, Chloe Gong, and V.E. Schwab. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#neil gaiman
#chloe gong
In response to growing book censorship, Simon & Schuster has launched a “Read banned books!” promotion that provides information on challenged titles, in-store displays, and social media materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#challenged titles
Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
More news stories like this | News stories tagged with:
#hot topic
#nielsen data
#nielsen
Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age
[ Advertising Age | 2022-06-16 22:45:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with:
#editorial team
#digital publishing
Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
Forefront Books has partnered with the Frederick Douglass Family Initiatives (FDFI) to launch a new joint publishing imprint in an effort "to establish a pathway for Black and Brown authors to write and publish a professional book with distribution into traditional retailers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#forefront books
#brown authors
#publishing imprint
Zando has partnered with Crooked Media, the progressive media company founded in 2017 by former Barack Obama administration officials Jon Favreau, Jon Lovett, and Tommy Vietor, on a new books imprint, which has acquired a new novel by Lydia Kiesling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#books imprint
#crooked media
#jon lovett
#tommy vietor
#lydia kiesling
The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
More news stories like this | News stories tagged with:
#prime time
#big audience
#nielsen
Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa... Continue reading at AdWeek
[ AdWeek | 2022-06-10 15:35:00 UTC ]
More news stories like this | News stories tagged with:
#media company
#media entrepreneur
#comic book
Ranging from middle grade fantasy to adult literary fiction and romance, here are Barnes & Noble's top 10 books of 2022 so far. Continue reading at Book Riot
[ Book Riot | 2022-06-07 13:23:38 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#literary fiction
The movement intends to "empty libraries of LGBTQ content aimed at kids" by checking out and hiding all LGBTQ books on library displays. Continue reading at Book Riot
[ Book Riot | 2022-06-06 13:35:02 UTC ]
More news stories like this | News stories tagged with:
#remove books
#lgbtq books
#libraries