Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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On Wattpad, authors retain a lot of the control, but on TikTok, it’s hard to know when and how a story will go viral. Continue reading at The Washington Post
[ The Washington Post | 2022-09-03 13:00:59 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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The new FinElib transformative agreement may reach researchers at as many as 30 institutions, according to Springer Nature. The post Finnish Research: Springer Nature Announces a Fourth Transformative Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-02 00:33:29 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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The culmination of a 20-year advocacy effort, the new policy will finally make taxpayer-funded research available to the public without cost or delay. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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The Schiffer Craft imprint will launch in fall 2023, publishing approximately 25 crafting titles per season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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The new Pakistan-focused journal is to survey colonialism, nationalism, gender representation, devotion, popular culture, diaspora, and more. The post Cambridge University Press Announces a Pakistan Studies Journal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-18 20:34:51 UTC ]
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July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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On August 12, President Biden announced 11 appointees to serve on the the National Museum and Library Services Board, including a recent ALA president, an ALA honorary membership recipient (the association's highest honor), and the state librarian of Biden's home state of Delaware. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-16 04:00:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News
[ ABC News | 2022-08-09 20:13:11 UTC ]
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The Little Group, the parent company of Gardners, the U.K.’s largest book wholesale and book distribution company, has launched Gardners US. The new distribution company is based in Florida and offers 200,000 titles for U.S. delivery within 3-5 days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-07 04:00:00 UTC ]
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Amid news of the NPD-IRI merger, NPD BookScan reports US print holding at 6 percent below 2021’s level in the week ending July 23. The post NPD and IRI Have Announced an Unnamed Merger in Data and Analysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-04 15:57:40 UTC ]
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Trinity University Press has launched two new imprints: Tinta Books, which will focus on the culture, history and current affairs of Mexico and Mexican American life, and Terra Firma, about nature and the environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Looking forward to the 'experience the new members will bring,' Dr. Ali Bin Tamim names the Sheikh Zayed Book Award's new committee. The post Sheikh Zayed Book Award Announces Its 2022-2023 Scientific Committee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-03 01:40:11 UTC ]
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The president of the Louisiana Association of School Libraries speaks at a local library board meeting and met with harassment. Continue reading at Book Riot
[ Book Riot | 2022-08-02 15:08:14 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek
[ AdWeek | 2022-07-25 13:00:00 UTC ]
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The Light We Carry, to be published in November, compiles the former first lady’s best strategies for surviving in the face of a ‘rising tide of bigotry and intolerance’A new book by former first lady Michelle Obama will offer readers “fresh stories and insightful reflections on change,... Continue reading at The Guardian
[ The Guardian | 2022-07-21 14:08:29 UTC ]
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Former First Lady and bestselling author Michelle Obama's next book, 'The Light We Carry: Overcoming in Uncertain Times,' will be released on November 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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