News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which offers in-store marketing and shopper circulars, “will result in enhanced shareholder value, as we seek to streamline our company, with the aim of greater transparency and profitability,” News Corp. Chief Executive Officer Robert Thomson said in a statement. Media-focused investment bank Allen & Co. is advising on the process. News America has been something of an albatross for News Corp. in recent years. The company recognized noncash impairment charges totaling $165 million related to News America in the quarter ended March 2018, and the unit was the subject of a lawsuit by consumer brands that led to a $250 million settlement in 2016. The marketing unit is also suffering from a version of the same ailment afflicting News Corp.’s print-media properties: declining circulation. Revenue at News America dropped 7 percent in the nine months ended March 31, with the company mainly citing lower home-delivered revenue amid a drop in volume. News Corp. shares rose as much as 2.7 percent to $12.57 in New York trading Tuesday. The stock is up more than 10 percent so far this year, though down 22 percent in the past 12 months. —Bloomberg News Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 20:05:16 UTC ]
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IN 1889, the science fiction writer Jules Verne and his son, Michel, envisioned that, in a thousand years, there would be a personally curated newsfeed. What’s really remarkable about that futuristic prediction, says author Rob Brotherton in his new book, Bad News: Why We Fall for Fake News, is... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-09-05 17:00:41 UTC ]
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CNN’s Brian Stelter contends that Fox aids Trump in manipulating the truth and the public. Continue reading at The Washington Post
[ The Washington Post | 2020-08-25 15:43:28 UTC ]
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Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
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The 'New York Times Book Review' will now add excerpts from the first chapter of books being reviewed to a select number of reviews it publishes digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
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A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-04 00:00:00 UTC ]
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A booth at Facebook’s annual F8 developer conference in San Jose, Calif. The social network is stopping the experiment known as Explore, which separates news publishers from its main site. Continue reading at The New York Times
[ The New York Times | 2018-03-02 00:00:00 UTC ]
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Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
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Would you rather get your news directly from publishers or from your Facebook friends?If you've been feeling like Facebook is clogging up your News Feed with too many dispiriting news stories and not enough cute baby pictures, this one's for you: The social network is tweaking its algorithm yet... Continue reading at Fast Company
[ Fast Company | 2016-06-30 00:00:00 UTC ]
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The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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The January 2016 selection of reviews from BlueInk Review includes a science fiction novel set in space and a children's picture book about families. The post January 2016: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-08 00:00:00 UTC ]
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With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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The December 2015 starred BlueInk Reviews of self-published books include upbeat romance, a WWII novel and a spy thriller. The post December 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-07 00:00:00 UTC ]
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Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books. The post September 2015: Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-04 00:00:00 UTC ]
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Our August 2015 selection from BlueInk Review, a service which reviews self-published books, ranges from fantasy to middle grade, memoir to self-help The post August 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Our July 2015 selection from BlueInk Review, a service which reviews self-published books, focuses on a variety of nonfiction titles. The post July 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-04 00:00:00 UTC ]
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