New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
News tagged with: #bon apptit #architectural digest #golf digest

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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
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Rights in Reykjavik: An International Literary Festival’s Discussion

One size does not fit all when it comes to rights selling, as a Reykjavik Literary Festival conference on translation trends pointed out. The post Rights in Reykjavik: An International Literary Festival’s Discussion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-12 21:46:21 UTC ]
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U.S. Book Show 2023: PW Editors’ Picks Panels

PW adult and children’s reviews editors will moderate a day of panels in which the editors of big fall titles showcase their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #picks panels #pw editors #reviews editors


U.S. Book Show 2023: About the Sponsors

This year’s U.S. Book Show was made possible, in part, with the support of the following partners Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
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Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
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Panel Mania: The Last Count of Monte Cristo by Ayize Jama-Everett and Tristan Roach

The new graphic novel ‘The Last Count of Monte Cristo’ by Ayize Jama-Everett and Tristan Roach transforms Alexandre Dumas’s epic novel of betrayal and revenge into an imaginative afrofuturist adventure set 200 years in the future. An eight-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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Hay Festival 2023

Hay Festival is the world’s leading festival of ideas across literature, bringing readers and some of the brightest thinkers of our time together to inspire, examine and entertain. This international celebration of literature, music, and the arts is set to take place in the stunning Welsh... Continue reading at British Council global

[ British Council global | 2023-04-11 14:44:07 UTC ]
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The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Panel Mania: The Great Gatsby: The Essential Graphic Novel Adaptation by Ted Adams and artist Jorge Coelho

'The Great Gatsby: The Essential Graphic Novel Adaptation' by Ted Adams with drawings by artist Jorge Coelho is a full-color, hardcover, graphic adaptation of F. Scott Fitzgerald’s classic American novel. A seven-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-05 04:00:00 UTC ]
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Panel Mania: Frida Kahlo: Her Life, Her Work, Her Home by Francisco de la Mora

Francisco de la Mora’s 'Frida Kahlo: Her Life, Her Work, Her Home,' a new graphic biography of the great Mexican painter Frida Kahlo (1907-1954), takes the reader on a irresistible journey through her life story. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-15 04:00:00 UTC ]
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Panel Mania: Belle of the Ball by Mari Costa

Mari Costa’s new graphic novel 'Belle of the Ball' is a charming queer retooling of the high school love triangle. A 12-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-01 05:00:00 UTC ]
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Stormzy’s #Merky Books launches literature festival to ‘inspire young creatives’

The grime star said he was ‘proud’ to offer the two-day event headlined by Wretch 32, John Agard and Malorie BlackmanA free festival from Stormzy’s #Merky Books imprint, headlined by musician Wretch 32, poet John Agard and former children’s laureate Malorie Blackman, will aim to demystify... Continue reading at The Guardian

[ The Guardian | 2023-02-27 11:15:55 UTC ]
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Reykjavik International Literary Festival Names Guest Authors

The 16th edition of Iceland's biennial Reykjavik International Literary Festival has announced its 2023 lineup of authors. The post Reykjavik International Literary Festival Names Guest Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 08:10:36 UTC ]
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Panel Mania: Invincible Compendium One by Robert Kirkman, Cory Walker, and Ryan Ottley

'Invincible' by Robert Kirkman, Cory Walker, and Ryan Ottley is the story of Mark Grayson, a seemingly normal high school kid who is really the superhero called Invincible. A 10-page excerpt from 'Invincible Compendium One', hardcover reprint edition celebrating the 20th anniversary of Invincible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Panel Mania: Queenie: Godmother of Harlem by Aurelie Lévy and Elizabeth Columba

'Queenie: Godmother of Harlem' by Aurelie Lévy and Elizabeth Columba is a graphic biography of Stephanie St. Clair, aka Queenie, a legendary 1920s Harlem figure better known as Queenie, a Martinique-born Black lady-racketeer who made a fortune running numbers. An eight-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
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Panel Mania: Going Remote: A Teacher’s Journey by Adam Bessie and Peter Glanting

Adam Bessie and Peter Glanting’s debut graphic memoir 'Going Remote: A Teacher’s Journey' chronicles the impact of the pandemic on the community college where Bessie teaches and on the lives and education of his students after the suspension of in-person classes and the switch to online... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Barnes & Noble to Host Inaugural BookTok Festival

The bookstore chain has announced the first-ever BookTok Festival will be held at its flagship store in New York City's Union Square on February 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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