Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-05 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended March 24, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-27 00:00:00 UTC ]
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Harlan Coben’s new thriller, Run Away, takes #1 on the Apple Books store, ending Delia Owens’s long run at the top with Where the Crawdads Sing, which fell to #2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-27 00:00:00 UTC ]
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Oprah Winfrey brings documentaries and Book Club, Steven Spielberg brings thrills and chills to Apple TV Plus. Continue reading at Stuff
[ Stuff | 2019-03-26 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended March 17, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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#mind body
The Wall Street Journal plans to join a new subscription news service run by Apple, even as some other major publishers balked at the terms, two people familiar with the plans said. Continue reading at The New York Times
[ The New York Times | 2019-03-21 00:00:00 UTC ]
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Delia Owens's novel 'Where the Crawdads Sing' has clawed its way back up to #1 on the Apple Books store, with C.J. Box's latest, 'Wolf Pack,' loping into the #2 slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-20 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended March 10, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Rachel Hollis follows up her publishing sensation 'Girl, Wash Your Face,' which is still on the Apple Books store bestseller list, with 'Girl, Stop Apologizing,' which has hit #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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'Where the Crawdads Sing' by Delia Owens returns to #1 on the Apple Books store after slipping to #3 last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-06 00:00:00 UTC ]
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This year's London Book Fair coincides with the arrival of the International Publishers Association's new president and vice-president, leading 'a conversation of public debate' about publishers' role amid 'sensitive socio-cultural issues.' The post Ahead of London Book Fair: IPA’s New... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-05 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 24, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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Celadon Books has its first #1 bestseller on the Apple Books store in Alex Michaelides's 'The Silent Patient.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-26 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 17, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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Delia Owens's 'Where the Crawdads Sing' keeps its claws clamped on the top slot for another week, while Celadon Books's debut title makes the #2 slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-19 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 10, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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Michelle Obama's memoir, 'Becoming,' has finally dropped from the top five on the Apple Books store. Delia Owens's 'Where the Crawdads Sing,' meanwhile, stayed #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended January 27, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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Program that enrolled users as young as 13 prompts Apple to ban Facebook from publishing some appsFacebook paid users as young as 13 to install an app that gave the company access to everything their phone sent or received over the internet. In response, Apple has revoked Facebook’s ability to... Continue reading at The Guardian
[ The Guardian | 2019-01-31 00:00:00 UTC ]
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Delia Owens keeps her spot on the top of the Apple Books list with 'Where the Crawdads Sing,' still benefiting from its Reese Witherspoon book club pick and announced film adaptation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-30 00:00:00 UTC ]
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