Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-05 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended January 20, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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Delia Owens's 'Where the Crawdads Sing' keeps seeing dividends thanks to a bump from Reese Witherspoon, whose film adaptation of the novel was announced last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended January 13, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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Last year's surprise fiction hit, Delia Owens's 'Where the Crawdads Sing,' has taken the #1 position in Apple iBooks store, followed by the bestselling book of 2018, 'Becoming' by Michelle Obama, at #2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-16 00:00:00 UTC ]
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A new digital platform and newsletter called The FLIP (Female Leadership in Publishing), launched by three Transworld colleagues to showcase "brilliant, inspiring, courageous and creative" women who work in the publishing industry, has been "inundated" with support, collecting hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended December 30, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-04 00:00:00 UTC ]
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Just behind 'Becoming' is Josh Malerman's 'Bird Box,' which saw a significant sales bump thanks to the recent Netflix adaptation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-02 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended December 23, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-28 00:00:00 UTC ]
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Michelle Obama's runaway bestseller of a debut memoir, 'Becoming,' stays on top of the Apple Books store in the second to last week of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-26 00:00:00 UTC ]
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In recent years, technology companies have been under increasing pressure to be more transparent about the requests for data they receive from global governments. Firms such as Microsoft, Google and Facebook publish regular transparency reports, and Apple is no different. Now the company has... Continue reading at Betanews
[ Betanews | 2018-12-23 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended December 16, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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Michelle Obama's 'Becoming' is on track to close out 2018 on top of the Apple Books store, and this week is another in the books with her debut memoir in the #1 slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-20 00:00:00 UTC ]
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Former First Lady Michelle Obama's debut book, 'Becoming,' has become the year's bestseller to date and doesn't look likely to be leaving the #1 slot in the Apple Books store anytime soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-11 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, biography and memoir, and more for the week ended December 2, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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Another week on sale means another feather in the sales cap for Michelle Obama, whose 'Becoming' became, within two weeks, the bestselling book of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-05 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, biography and memoir, and more for the week ended November 25, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Michelle Obama's memoir, 'Becoming,' remained the #1 bestseller in the Apple Books store over Thanksgiving week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-28 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, biography and memoir, and more for the week ended November 18, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-23 00:00:00 UTC ]
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Former First Lady Michelle Obama's 'Becoming' hit #1 on the Apple Books store, beating a handful of thrillers by big-namers to the slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-21 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, biography and memoir, and more for the week ended November 11, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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