New Leadership for Apple's iAd?

Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'

[ AdWeek | 2012-01-05 00:00:00 UTC ]
News tagged with: #creative process #worth noting #mobile browsers

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Apple's second-gen AirPods drop to $100, plus the rest of the week's best tech deals

If you're still on the hunt for good tech gifts to give this year, you still have time to grab some that will arrive before the holidays. Apple's second-generation AirPods are on sale again for $100, while the Fitbit Charge 5 fitness tracker is back down to $130. Both Amazon's Kindle and a few... Continue reading at Engadget

[ Engadget | 2021-12-10 16:45:43 UTC ]
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Obituary: Big Apple Founder Luc H.M. Kwanten

Belgian scholar and the joint founder and executive director of the Big Apple Agency, Luc Kwanten,died November 22, at his home in Shanghai, China. He was 78. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-29 05:00:00 UTC ]
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iOS 15.1 review: Apple tries sharing

After iOS 14 shook up the iPhone’s interface with stackable widgets and an app library, iOS 15 at launch didn’t seem so dramatic. Given that several major features, like SharePlay, were delayed, little seemed different from the public beta. But now, with iOS 15.1, everything seems to be in full... Continue reading at Engadget

[ Engadget | 2021-11-12 15:00:30 UTC ]
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UpLift literature leadership scheme for young people of colour launches

Words of Colour Productions and the Irish Writers Centre have unveiled UpLift, an international literature leadership initiative for young people of colour aged between 18 and 30. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 00:53:24 UTC ]
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China crackdown on Apple store hits holy book apps, Audible

Amazon’s audiobook service Audible and phone apps for reading the holy books of Islam and Christianity have disappeared from the Apple store in mainland China Continue reading at ABC News

[ ABC News | 2021-10-15 21:01:46 UTC ]
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Apple's MacBook Air M1 is $150 off, plus the rest of the week's best tech deals

This week brought iPhone reviews, new Surface devices and a bunch of tech deals across the web. Apple's MacBook Air M1 returns to the best price we've seen it while the iPad Air remains discounted by $100. Some of our favorite Sennheiser wireless earbuds are $100 off, too, and you can still grab... Continue reading at Engadget

[ Engadget | 2021-09-24 15:45:20 UTC ]
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In Liane Moriarty’s ‘Apples Never Fall,’ a mother disappears and a family falls to pieces

Moriarty tells a fresh, juicy tale about four siblings and their tennis-obsessed parents. Continue reading at The Washington Post

[ The Washington Post | 2021-09-16 14:28:19 UTC ]
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Eddie Jones book on leadership scored by Pan Mac

Pan Macmillan has acquired Leadership, the second book by England Rugby Union head coach Eddie Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 17:06:53 UTC ]
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Apple's AirPods Pro fall to $180, plus the rest of the week's best tech deals

The internet was awash with tech deals this week, with some of the best coming from Apple and Amazon. Apple's AirPods Pro dropped to $180 while the MacBook Pro M1 received at $200 discount. Amazon kicked off its "off to college" sale by reducing the prices of its Echo speakers, including the... Continue reading at Engadget

[ Engadget | 2021-08-20 15:50:10 UTC ]
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Why Apple's child safety updates are so controversial

Last week, Apple previewed a number of updates meant to beef up child safety features on its devices. Among them: a new technology that can scan the photos on users’ devices in order to detect child sexual abuse material (CSAM). Though the change was widely praised by some lawmakers and child... Continue reading at Engadget

[ Engadget | 2021-08-12 18:30:29 UTC ]
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U.S. Book Show: Making Publishing More Inclusive Demands Leadership

On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Green Apple Books to Downsize at Flagship Location

San Francisco’s Green Apple Books will consolidate space at its flagship Clement Street location by September, reducing the store’s overall size back to its original 1996 footprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Green Apple Books to Downsize at Flagship Location

San Francisco’s Green Apple Books will consolidate space at its flagship Clement Street location by September, reducing the store’s overall size back to its original 1996 footprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Loh to depart as Bloomsbury US shuffles consumer division leadership

Bloomsbury is overhauling the structure of its consumer division executive team in the US, with publishing director Cindy Loh leaving at the end the month.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 06:33:51 UTC ]
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Apple removes more unlicensed games from the App Store in China

The App Store is reportedly looking a little different in China today. According to Reuters, Apple has removed roughly 39,000 games owned by developers and publishers that don’t have an ISBN (International Standard Book Number) from the Chinese gover... Continue reading at Engadget

[ Engadget | 2020-12-31 13:01:44 UTC ]
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Apple suffers a loss in lawsuit against maker of iPhone emulators

Apple sued security start-up Corellium last year, accusing it of violating copyright law for offering researchers access to “virtual” iPhones that can help them find bugs in iOS products. Now, a federal judge in Florida has tossed Apple’s copyright c... Continue reading at Engadget

[ Engadget | 2020-12-30 12:03:47 UTC ]
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Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’

Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. The post Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-10-29 04:01:18 UTC ]
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British Army to share leadership know-how in book for Penguin Business

Penguin Business has acquired an official book on British Army leadership, revealing to civilians key take-aways to become better leaders themselves. Continue reading at The Bookseller

[ The Bookseller | 2020-10-16 17:29:49 UTC ]
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Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
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Hodder Studio signs 'vital' book on female leadership

Hodder & Stoughton imprint Hodder Studio has acquired Strong Female Lead: Lessons from Women in Power, the first book from Guardian columnist Arwa Mahdawi. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 17:57:22 UTC ]
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