Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday
[ Digiday | 2024-07-04 04:01:00 UTC ]
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Mr. Diller, a digital media pioneer, lost a bidding war for Paramount Pictures decades ago. Now, he’s making a run at its parent company. Continue reading at The New York Times
[ The New York Times | 2024-07-01 22:31:42 UTC ]
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The physician and researcher who weathered the COVID pandemic, the HIV/AIDS crisis and countless Republican conspiracy theories has a new book. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-06-23 10:30:27 UTC ]
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April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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At the June 11 ceremony honoring LGBTQ literature, Catherine Lacey and Bryan Washington took home top prizes in an evening otherwise dominated by small and independent presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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Looking for a productive way to read and take notes at the same time? Then you probably need this Kindle Scribe that’s currently only $280, way down from its usual price tag of $390. Unlike the other Kindle devices that are mainly for reading, the Kindle Scribe is designed for jotting... Continue reading at PC World
[ PC World | 2024-06-10 14:21:42 UTC ]
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As Qualcomm-powered Windows on Arm PCs begin appearing here at Computex, ushering in a generation of AI-infused Copilot+ laptops, it seemed appropriate to interview a major player in the push. No, not Qualcomm. (We’ve already spoken to them.) Instead, I mean Arm, the semiconductor... Continue reading at PC World
[ PC World | 2024-06-03 18:35:42 UTC ]
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Author of Anansi’s Gold, a nonfiction account of a notorious Ghanian conman ‘told with biting wit’, wins £1,000 awardYepoka Yeebo has won the 2024 Jhalak prize for her nonfiction book about a Ghanaian con artist.Anansi’s Gold is an “exhilarating journey” through the life and “almost... Continue reading at The Guardian
[ The Guardian | 2024-05-30 18:30:16 UTC ]
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Arm has confirmed that it will be offering its next-gen Arm compute platform, called Arm CSS for Client, at Android smartphones. Executives also mentioned that they could be used for PCs as well. The announcement follows an earlier report that indicated that Arm might expand its... Continue reading at PC World
[ PC World | 2024-05-29 22:44:57 UTC ]
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The Publishers Association in London is in advanced stages of development with its 'Publishing Declares' sustainability pledge program. The post UK: Jude Gates Leads the Publishers Association’s Sustainability Task Force appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-24 22:09:15 UTC ]
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Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
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#digital media
BuzzFeed shares soared early Wednesday after the entrepreneur and former presidential candidate Vivek Ramaswamy reported a stake in the online media company and asked for talks with the board.Ramaswamy, who ended his candidacy in January and threw his support behind Donald Trump, has taken a... Continue reading at Crains New York
[ Crains New York | 2024-05-22 14:46:15 UTC ]
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Georgia's foreign agents bill is drawing criticism from PEN Georgia, the Georgian Publishers and Booksellers Association, and others. The post Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-17 19:01:14 UTC ]
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In its look at Q1 2024, the American publishers' StatShot tracking analysis sees children's and YA books under pressure in March. The post AAP StatShot: US Book Industry Flat in First Quarter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-16 18:51:38 UTC ]
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Trade publishing sales saw declines in the first quarter, precipitated by drops in the adult nonfiction and children's/YA categories, although audio continues to be a bright spot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-16 04:00:00 UTC ]
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Mayor Eric Adams announced a revised $111.6 billion budget plan on Wednesday that avoids new spending cuts and increases estimates of the city’s tax haul, reflecting his administration’s increasingly sunny view of New York’s finances. But the proposal rebuffs the City Council’s request to undo... Continue reading at Crains New York
[ Crains New York | 2024-04-24 16:53:57 UTC ]
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Publishers and booksellers worked together to secure an exemption from the EU's late payment legislation, a decision that protects the publishing's unique business model. The post World Book Day: EU to Exclude Book Industry from Late Payment Regulations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-23 23:25:00 UTC ]
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Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek
[ AdWeek | 2024-04-17 20:25:31 UTC ]
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The Chinese book market in 2023 went from negative to positive in its growth metrics, thanks in part to a fast rise in short-video book promotion. The post China’s Book Industry in 2023: Back in the Black appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-28 19:35:32 UTC ]
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Sam Nakahira’s 'Ruth Asawa: An Artist Takes Shape' is a diligent and charmingly illustrated graphic biography chronicling the life and creative career of the celebrated Japanese American sculptor. A 10-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
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