New Directions For National Geographic Books

The appointment late last month of Hector Sierra as general manager and senior v-p for National Geographic Society’s books division completes the new management team that will now drive the book operation for one of America’s best-known brands. The change in the division began last October when Declan Moore, who began at NGS in 1995, was appointed executive v-p for the society and president of publishing. Shortly after his appointment, Moore asked Melina Bellows, chief creative officer of Kids and Families for NGS, who worked on children’s books, to oversee editorial for adult books as well. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]

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Time Inc. is trying to win over millennial women

Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
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Adult books 'a bright spot' in latest AAP revenue stats

The latest report from the Association of American Publishers has revealed adult book revenues in the US shot up 2.9% for the first three quarters of 2015 - and up more than 7% in September - while children's and YA takings for the period dipped slightly. Continue reading at The Bookseller

[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time... Continue reading at AdWeek

[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16.   The deal is the latest in a string of big moves from the New York magazine publisher this... Continue reading at AdWeek

[ AdWeek | 2015-10-28 00:00:00 UTC ]
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IAB Starts Publicity and Engineering Battle Against Ad Blocking

The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age

[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
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Two Roads snaps up Volpe self-published memoir

Two Roads has acquired an originally self-published memoir by the general manager of Opera Holland Park. Michael Volpe’s Noisy at the Wrong Times was chosen by The Bookseller’s Caroline Sanderson as an Independent Author pick in April, and was named by the Sunday Times as one of its “100... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Watch the Digiday Publishing Summit live

The Digiday Publishing Summit will stream live today from Vail, Colorado, starting at 6:30 p.m. EST. Sessions will cover how publishers adapt to technological change. Today's sessions focus in particular on the shift to mobile. Neil Vogel, CEO of About.com, will speak to how it is making mobile... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
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Peter Lang announces management buyout

The Switzerland-based Peter Lang Academic Publishing Group is coming under new ownership after a group of senior management and board members announced a management buyout. The new management team – chairman Claude Béglé, c.e.o. Kelly Shergill, c.f.o. Vanessa Weber and head of warehouse and... Continue reading at The Bookseller

[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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Obituary: Charlie Hart, Kensington General Manager, 62

Charlie Hart, general manager at Kensington Publishing Corp., died suddenly on March 4 at the age of 62. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
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Management buy-out for Lovell Johns

Mapping company Lovell Johns has been bought out by its management, with plans to develop its publishing business, Maps International. David Stephens and Liz Murray, the management team at the company, bought it out from Times Media Group, one of South Africa's largest newspaper and magazine... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Fault in Our Stars author backs literature diversity campaign

We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian

[ The Guardian | 2014-10-31 00:00:00 UTC ]
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Children's Sales Stay Hot in July

Sales of adult books were down 2.2% in the first seven months of 2014, while the children's segment seems headed for a banner year with sales up 25.8% through July. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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Canon’s New Camera Ads Focus on People, Not Products

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Minecraft, YouTube, David Walliams and more: children's books in 2014

What we learned from The Bookseller Childrens Conference about how kids are reading and how publishers are respondingIn 2014, childrens books are facing more competition than ever from other forms of entertainment, particularly digital: games, apps, YouTube and social networking.Does this mean... Continue reading at The Guardian

[ The Guardian | 2014-09-26 00:00:00 UTC ]
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Inkshares Looks to Marry The Old with the New

In early 2013, Thad Woodman, a manager at an economics consulting firm, reached out to Larry Levitsky, previously the publisher and general manager of the computer book publishing division of McGraw-Hill, about developing a startup that would combine the services of a legacy publisher—editing,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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Conde Nast Puts Epicurious.com Under Bon Appetit Control

Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age

[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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Lellos to Head Klutz

Stacy Lellos has been appointed senior v-p and general manager for Klutz, Scholastic’s books-plus unit. She succeeds Jeff Pinkser who was named to lead the division in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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