Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the entire first season of “House of Cards” all at once. This original series was a first-of-its-kind and helped catapult the company’s growth by popularizing the now-common audience behavior of binge-watching. Since then, many more streaming services have hit the market, each armed with a slate of award-winning originals, from Amazon Prime Video (“The Marvelous Mrs. Maisel” and “Fleabag”) to CBS All Access (“Star Trek Discovery” and “The Good Fight”). And now, with Apple TV+ and Disney+ set to launch this November, and NBC’s Peacock and WarnerMedia’s HBO Max also on the horizon, it’s safe to say that we’re officially about to reach “peak streaming.” But make no mistake, while all of this consumer choice at first blush may seem like a good thing, there will be negative consequences, too—for advertisers, consumers and even the platforms themselves. Advertisers will increasingly face an ad-free norm Let’s be real. Given the choice, consumers don’t want ads interrupting their content. Existing streaming services like Netflix, Amazon Prime and DC Universe are inherently advertising-free, just as Disney+, Apple TV+ and HBO Max will be. Others, like Hulu, CBS All Access and even YouTube,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek
[ AdWeek | 2024-02-08 21:53:41 UTC ]
More news stories like this
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging the rival measurement company violated two technology patents recently... Continue reading at AdWeek
[ AdWeek | 2024-02-02 18:22:18 UTC ]
More news stories like this
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at AdWeek
[ AdWeek | 2024-02-01 20:46:18 UTC ]
More news stories like this
The Neilsen Bestseller Awards for 2023 installed four new titles and their authors in the top category's 'Hall of Fame.' The post UK: Nielsen BookData Bestseller Awards Go to 22 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-23 14:06:09 UTC ]
More news stories like this
Sally Rooney and Richard Osman were among the winners at this year's Nielsen BookData Bestseller Awards, which celebrate titles that passed sales landmarks in print in the U.K. Nielsen reported that 199 million print books were sold in the U.K. in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
More news stories like this
GT Karber’s book of challenges beats Richard Osman’s The Last Devil to Die and Guinness World Records to top spotThe murder mystery puzzle book Murdle by US writer GT Karber has climbed the UK bestsellers chart to become this year’s Christmas No 1 book, beating Richard Osman’s The Last Devil to... Continue reading at The Guardian
[ The Guardian | 2023-12-20 14:30:03 UTC ]
More news stories like this
The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian
[ The Guardian | 2023-12-13 17:53:11 UTC ]
More news stories like this
The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at Engadget
[ Engadget | 2023-11-30 18:45:42 UTC ]
More news stories like this
The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A... Continue reading at AdWeek
[ AdWeek | 2023-10-11 20:30:38 UTC ]
More news stories like this
JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age
[ Advertising Age | 2023-09-20 12:00:00 UTC ]
More news stories like this
Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this
The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 20:19:52 UTC ]
More news stories like this
Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 13:51:57 UTC ]
More news stories like this
Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek
[ AdWeek | 2023-09-14 13:35:17 UTC ]
More news stories like this
Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this
Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age
[ Advertising Age | 2023-08-30 21:14:51 UTC ]
More news stories like this
Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age
[ Advertising Age | 2023-08-28 09:30:00 UTC ]
More news stories like this
TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age
[ Advertising Age | 2023-08-25 13:30:25 UTC ]
More news stories like this
Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
More news stories like this
The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian
[ The Guardian | 2023-08-17 18:02:26 UTC ]
More news stories like this