Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the entire first season of “House of Cards” all at once. This original series was a first-of-its-kind and helped catapult the company’s growth by popularizing the now-common audience behavior of binge-watching. Since then, many more streaming services have hit the market, each armed with a slate of award-winning originals, from Amazon Prime Video (“The Marvelous Mrs. Maisel” and “Fleabag”) to CBS All Access (“Star Trek Discovery” and “The Good Fight”). And now, with Apple TV+ and Disney+ set to launch this November, and NBC’s Peacock and WarnerMedia’s HBO Max also on the horizon, it’s safe to say that we’re officially about to reach “peak streaming.” But make no mistake, while all of this consumer choice at first blush may seem like a good thing, there will be negative consequences, too—for advertisers, consumers and even the platforms themselves. Advertisers will increasingly face an ad-free norm Let’s be real. Given the choice, consumers don’t want ads interrupting their content. Existing streaming services like Netflix, Amazon Prime and DC Universe are inherently advertising-free, just as Disney+, Apple TV+ and HBO Max will be. Others, like Hulu, CBS All Access and even YouTube,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
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A new memoir by Marc Randolph, the company’s first boss, provides a blast from the entertainment giant’s red-envelope past. Continue reading at The New York Times
[ The New York Times | 2019-09-15 21:14:47 UTC ]
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Netflix pays creators, but for digital publishers, there's also a ton of value in just being able to say they have a show on Netflix. The post The Netflix Effect: Publishers see Netflix deals as gateways to more TV work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-18 00:00:00 UTC ]
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Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday
[ Digiday | 2017-02-01 00:00:00 UTC ]
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Even the most horrific photos are not able to prevent wars happening, they remain decoration for our conscienceThis week the Guardian published the kind of picture that deserves to change the world. The front page of Thursday's print edition was dominated by an epic scene of human suffering,... Continue reading at The Guardian
[ The Guardian | 2014-02-28 00:00:00 UTC ]
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As expected, this year’s Bologna Children’s Book Fair is itself touched by and reflective of the global political scene, particularly the wars in the Middle East and in Ukraine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Disney just pulled a fast one. Star Wars movies and shows are typically announced years before being released, but the company just revealed a new TV program that premieres next month. Tales of the Empire is an animated show produced by Dave Filoni, the man who cut his teeth on cartoons like... Continue reading at Engadget
[ Engadget | 2024-04-04 19:00:07 UTC ]
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Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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James L. Swanson's bestselling book is the basis for Apple TV+'s "Manhunt," but the cast and creator also turned to historical documents from the real people depicted. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-03-15 10:00:15 UTC ]
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It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget
[ Engadget | 2024-03-01 17:00:14 UTC ]
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For a few days in October 2023, the capital of the science fiction world was Chengdu, China Continue reading at ABC News
[ ABC News | 2024-02-29 02:54:58 UTC ]
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Three new books on the Holocaust, a novel set in World War II–era Vietnam, and works on Winston Churchill and Volodymyr Zelensky make for compelling offerings for the history buff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Insight offers publishers AI tools, including large language models such as ChatGPT and Claude, to analyze documents and generate metrics, editorial and marketing assets, sales material, and other content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Three new books on the Holocaust, a novel set in World War II–era Vietnam, and works on Winston Churchill and Volodymyr Zelensky make for compelling offerings for the history buff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget
[ Engadget | 2024-01-09 20:00:27 UTC ]
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A decade after its initial release by Sourcebooks Fire, 'My Life with the Walter Boys,' a YA novel written by Ali Novak, has been adapted for the screen by Netflix and is an unexpected hit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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The 2024 Golden Globes represented a return to normalcy after a year dominated by strikes in the entertainment industry. Streamers continued to get recognition for their shows, with Netflix, Hulu and Max picking up a combined 12 television awards. Max (formerly HBO Max) won the most awards,... Continue reading at Engadget
[ Engadget | 2024-01-08 10:25:14 UTC ]
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