The vending machine, created by Bogle Bartle Hegarty, was placed at Comic Con in London, as part of a seasonally appropriate activation for the new Netflix series The Bastard Son & The Devil Himself. Continue reading at 'Media Week'
[ Media Week | 2022-10-28 12:44:39 UTC ]
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Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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#kickstarter campaign
Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
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#sponsored articles
Oahu Publications Inc. has announced that Dave Kennedy, SVP/marketing, was named chief revenue officer of OPI and the Honolulu Star-Advertiser. Kennedy’s promotion comes weeks after Glenn Zuehls was named the publisher of San Francisco Me ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
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#oahu publications
#honolulu star-advertiser
The San Francisco-based publishing associations have merged to form one entity, BayPub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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With a large decline on the last day of the month, the Dow Jones Industrial Average fell 1.6% in July, and the overall market weakness contributed to a 3.6% decline for the Publishers Weekly Stock Index. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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A monograph published by Dorset-based publisher Little Toller Books has scooped a coveted BBC... Continue reading at The Bookseller
[ The Bookseller | 2014-08-01 00:00:00 UTC ]
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#toller books
Orchard Books has acquired a new YA fantasy series from Melissa de la Cruz, author of the Blue... Continue reading at The Bookseller
[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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#orchard books
Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it... Continue reading at AdWeek
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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#raising money
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There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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#core part
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Ann Bisselll has been made publicity director at HarperFiction. Bissell was previously PR... Continue reading at The Bookseller
[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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On June 19, the book was expected to ship in one to two months. A day later, it is in stock, with one to two days processing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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If you head over to iTunes and look for book pre-orders at $9.99 or less, you may notice something strange: they're all Hachette titles. That's no coincidence -- Amazon is delaying shipment on Hachette books right now, a negotiating tactic it calls... Continue reading at Engadget
[ Engadget | 2014-06-18 00:00:00 UTC ]
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#hachette titles
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Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015. HGTV Magazine will increase its rate base twice in 2015, from 1.0 million in 1.1 million with the January/February issue, and to 1.2 million with the July/A Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
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#hgtv magazine
#rate base
Simon Scarrow is “leading the charge in redefining what it means to be an author brand... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Bret Baier‘s book about the challenges his family faced caring for his son, who was born with congenital heart defects, "Special Heart: A Journey of Faith, Hope, Courage, and Love," rose from 504,703 on Amazon's bestseller list to 143 on Tuesday afternoon, a 352,839% increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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#tracking amazon
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As Lev Grossman celebrates the August release of The Magician’s Land, the final volume in his Magicians trilogy, and Deborah Harkness celebrates the July release of The Book of Life, the final volume in her All Souls trilogy, the two credit the zeitgeist, as well as the skills they honed in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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#high quality
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Both the Publishers Weekly Stock Index and the Dow Jones Industrial Average eked out lackluster gains of 0.8% in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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#industry stocks
The publisher of the "Curious George" children's books expanded its presence in the fast-growing early-childhood education market with the acquisition of Cockeysville-based children's learning website Curiosityville. Continue reading at Baltimore Sun
[ Baltimore Sun | 2014-05-24 00:00:00 UTC ]
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#curious george
Random House Children’s Publishers has acquired Daughter of the Dragon, the first in the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-23 00:00:00 UTC ]
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